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Daily Search Forum Recap: August 13, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Don’t Flat Line After The Google Medic Update
As you know, the Google Medic update was pretty big and Google’a advice is there is no fix. But that does not mean you should sit on your hands and just wait it out. You need to work harder, make your site better or just give up altogether but don’t sit idle and expect your rankings to get better without doing anything.

Google: When You Switch To HTTPS There Is No Rush On Indexing Or Deindexing
Gary Illyes from Google said when you migrate from HTTP to HTTPS, there is no need to rush. Just wait it out and Google should pick up the new URLs over time.

Google Local Panel Adds “Your Past Visits”
Google has added “your past visits” to the local knowledge panel. If you visited the location, Google might tell you when that visit was. It doesn’t always show the most accurate results.

Google Hotel Location Scores & Tab Now Live
Google has rolled out a new local hotel search feature that shows you how well a specific hotel scores based on the location of the hotel. Google ranks the hotel score based on how near it is to transit, airports, sights and more.

SEO Industry Mourns The Loss Of Michael Streko, ORM Pioneer
The SEO industry is mourning the loss of yet another well loved personality in our industry – Michael Streko. He passed away over the weekend at an age way too young. He has left behind a son and an industry that loved him.

Matt Cutts & Danny Sullivan At Foo Camp Together
Tim O’Reilly runs this unconference named foo camp, it is where exclusive folks come together and run the even themselves. Yes, the attendees at the event program the event itself. It is very laid ba

Other Great Search Forum Threads:

I dont think you realize but @JohnMu has been on vacation all week but still super active responding to webmaster questions all week. We appreciate you @JohnMu, Barry Schwartz on Twitter
Every now and then I feel the need to remind SEOs that understanding the basics is really not optional: it is a must. Based on the external emails in my inbox this is one of those times: go read a little, please!… https, Gary Illyes on Twitter
Yeah, it’s not going to hurt, if you suspect it’s just temporarily down.…, John Mueller on Twitter
Create dedicated user test and control groups with cookie-based experiments. Find the differences between Cookie-based and Search-based experiment splits and when to use them Learn more ➡ https://t.co/VuRpPEFC8Z… https://t.co/, Google Ads on Twitter
State of HTTPS on the web: https://t.co/NfpAo0jdE9 — awesome interview with @emschec, covering HTTPS transparency reports, warning fatigue, and improving security on the web.… https://t.co/jO9ffnFMut, Ilya Grigorik on Twitter
Yeah, it happens. Not good.…, Paul Haahr on Twitter

Search Engine Land Stories:

Link-building tools you may not know about

Other Great Search Stories:

Industry & Business

CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe, Online Marketing Blog

Links & Promotion Building

The Flourishing Business of Fake YouTube Views, New York Times

Local & Maps

Google tracks your movements, like it or not, AP Exclusive
Jerry Seinfeld posts jokey Google Maps reviews for his Netflix series, Mashable

Mobile & Voice

Amazon Echo owners aren’t shopping with Alexa. Does it matter?, Slate

SEO

Google Medic Update – What can I do when I am affected?, SISTRIX
How Google’s Medic Update Could Disappoint Searchers, The Upper Ranks
How Organic Distance Based Search Results May Be Demoted, Go Fish Digital
JetOctopus: The Fastest Web-Based SEO Crawler, SEO Smarty
Pulse: Experts Reveal Changes Since Google Speed Update, Searchmetrics Blog
The August 2018 Google Core Update – Surveying The Aftermath, RankRanger
The Pros & Cons of Niche SEO for Agencies, Search Engine Journal

PPC

Go green with new paperless billing options, Bing Ads Blog
Non-Branded Campaigns: the Missing Ingredient to PPC Strategy, PPC Hero
Watch Out Google Shopping Advertisers, Here Comes Google Express, Merkle

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