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Daily Search Forum Recap: August 13, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

500 SEOs Waitlisted For The Google Virtual Webmaster Unconference
Like we reported yesterday, the Google Virtual Webmaster Unconference was sold out within a few hours after it was announced. Google opened up a few more spots yesterday morning but those were taken very quickly. Martin Splitt of Google said there are now 500 people on the waitlist for this event.

Google Image Search Highlight Can Now Highlight Text On Your Web Pages
You know that Google Search on some browsers can now highlight text and even scroll down to the portion of the page with the text from the search results page to your web page. Well, now it seems to also work not just in web searches featured snippets but also in Google Image search.

Google My Business: Your Menu Managed By An External Service
Google My Business seems to be rolling out a useful feature to let business owners, mostly restaurants, know that their menus displayed on their local listing is managed by an external service. This screen shot, shared by Thibault Adda, shows an example of this.

Google Tests Search Results Interface Without Borders
We saw Google testing featured snippets without being enclosed in borders. Well, now Google is testing its search results interface without borders around any of the search result features. Not the people also ask, not the knowledge panels, not the local box and so on.

Moz Spam Score Does Not Influence Your Google Rankings
Google’s John Mueller sometimes has to confirm the more obvious questions including that Google does not use DA, a Moz metric. And now that Google does not use the spam score metric from DA. Believe it or not, Google uses its own scores, signals and ranking factors and does not use Moz, a third-party company, metrics for its rankings.

YouTube Festival 2020 Recordings At Google Germany
It is not often when I see people working at the Google offices these days but here are some people doing some recording or taping at Google Germany offices for the YouTube Festival 2020. They are we

Other Great Search Forum Threads:

My opinion is: it depends. – we don’t like "infinite spaces" (endless URLs, wasted crawl) – many search pages are low-quality landing pages but + some search pages are essentially category pages, John Mueller on Twitter
New Twitter Settings For Improved Conversation Control, WebmasterWorld
Putting random symbols, pipes or flowers, in the middle of sentences doesn’t make much sense to me, but my guess is computers don’t care as much about that. Also, usually sites use symbols there to separ, John Mueller on Twitter
If it’s your site, and your content, you know what’s natural or not., John Mueller on Twitter

Search Engine Land Stories:

Majority of chains call local-digital marketing an ‘untapped opportunity’
How to Identify Site Quality for Link Building
Google makes it easier to control Shopping ads by country

Other Great Search Stories:

Analytics

Distinguishing Good Data From The Bad, AdExchanger

Industry & Business

Google, Facebook and Others Form Tech Coalition to Secure U.S. Election, The New York Times
The man Google loves to hate, POLITICO

Local & Maps

Waze’s railroad alerts are now available worldwide, Engadget

Mobile & Voice

Google Assistant song reminds people to wear a mask, 9to5Google
Google Assistant Will Run the New Hands-Free Gboard Transcription, Voicebot
US phone shipments rebound following COVID-19 closures, analyst says, CNET
Top 10 Siri Commands for HomeKit (that you may NOT know), Homekit News

SEO

7 Habits of Highly Ineffective SEO Professionals, Search Engine Journal

PPC

Bitesize: What are buyer intent keywords?, Vertical Leap
Google Ads Structured Snippets Extension for B2B Advertisers, KoMarketing
Image Extensions for Google Ads: What You Need to Know, Metric Theory
Layer Affinity Audiences On Search Campaigns, PPC Hero
New toys for the AMP Playground, The AMP Blog
Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week "PDF", Seer Interactive

Search Features

An update on our 2020 U.S. election efforts, Google Blog

Other Search

18 Alternative Search Engines To Google: Which Is Best?, SEM Rush
Helping people spot the spoofs: a URL experiment, Chromium Blog

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