Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads has started the automatic upgrades to performance max for local campaigns. Google Business profiles now show “view all profiles” in web search. Google is testing a popular on Twitter search box. Google is deprecating the International Targeting report. Google Discover lets you hide content from specific authors and more.
Search Engine Roundtable Stories:
Google Deprecates International Targeting Report In Search Console
Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google’s international SEO advice has not changed with this but the International Targeting report will no longer work going forward.
Google Discover Also Let’s You Hide Content From Authors
The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let you hide content from showing up based on who writes it, despite where it might be published.
Google Ads Automatic Upgrades To Performance Max For Local Campaigns
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers
Google Search Tests Popular On Twitter Box
Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel as “Popular on Twitter.”
Google Adds “View All Business Profiles” In Web Search Results
As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now, when you search [my business] in Google, Google will sho
Google Mini Basketball Game
Another one from the Google Chicago office for you, this one is a mini basketball shooting game. I mean, every office needs one of these, right?
Other Great Search Threads:
I didn’t read that article and yes there is a lot of useless content on big sites too. Big or small, the issue is the content. The hard part is balancing good conte, John Mueller on Twitter
Australian Court Rules Google Isn’t a Publisher, WebmasterWorld
I kinda want to err on the side of caution here though – saying Google couldn’t find the video when there are “traces” seems better than just acting l, John Mueller on Twitter
I suspect some of that works itself out given that price is a required field for merchant center feeds ( https://t.co/I1l0uOzBdu ), which makes it possible for folks, John Mueller on Twitter
Search Engine Land Stories:
Google Performance Max self-upgrade tool for Local campaigns is now available
3 valuable Google Analytics 4 reports for SEOs
How Google uses NLP to better understand search queries, content
Other Great Search Stories:
Analytics
Website Traffic Data Analysis with Google, SEO Hacker
Industry & Business
Yandex announces a binding agreement to divest News and Zen services, Yandex
Yandex’s sale of media assets to VK includes yandex.ru homepage, TechCrunch
Google Fails to Fully Dodge Voice Tech Patent Infringement Suit, Bloomberg
Links & Content Marketing
5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry, Content Marketing Institute
Branding vs. Performance Marketing: The Best Marketing Strategies to Increase Marketing ROI, PPC Expo
Local & Maps
Android Auto 8.0 is rolling out, still no sign of redesign, 9to5Google
Yelp Will Issue Disclaimers on Crisis Pregnancy Centers, Bloomberg
Traveling Soon? Use These 8 Google Travel Tips, CNET
Mobile & Voice
Apple Music 4 for Android in beta w/ iOS 16 features, 9to5Google
Some Google products will disable “Hey, Google” commands during meetings, Ars Technica
SEO
125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarzeczna, Evolving SEO
4 Technical SEO tips to rank your videos higher on search engines, Oncrawl
Beyond the Bots: Successful Marketing in an Automated World, Brainlabs
Don’t Let SEO Platforms Dictate Your Search Strategy, Forbes
How Long Does SEO Take to Show Results?, Ahrefs
How To Identify Quick SEO Wins For Your Site (In 3 Quick Steps), SEOSLY
Keyword intent: What you need to know about how customers search, Wix SEO Hub
Seven Things All SEOs Need to Know About E-A-T with Lily Ray, Rank Ranger
Structured data for web developers | Search Central Lightning Talks, Google YouTube
UX and SEO red herrings, Kevin Indig
Value of Schema Markup to Healthcare Organizations, Schema App
Yoast SEO Premium 19.2: A new inclusive language analysis — in beta, Yoast
PPC
Drive differentiated value with Display & Video 360, Google Blog
The Positive Impact of Negative Keywords in Legal PPC Campaigns, JDSupra
Search Features
News Showcase is launching in New Zealand, Google Blog
Other Search
How Sidewalk Labs is helping make cities more sustainable in 2022, Google Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
