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Daily Search Forum Recap: August 30, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google Ads Overview Cards Now Let’s You Make Some Ad Modifications

Google Ads now lets advertisers make some modifications to their ads directly from the overview page cards. Google announced this on Twitter saying “You can now implement some of those changes directly from the Overview page itself…

Google Can Process Canonical Tags In JavaScript
Google’s John Mueller said in a video hangout that Google can technically process canonicals within JavaScript. This is assuming that what is shown in the JavaScript doesn’t conflict with other signals. John confirmed this on Twitter when Patrick Stox summarized it.

Google Launches Structured Data Codelab
Google has officially launched their structured data codelab, which allows you to walk through a step-by-step process to make your own structured data for your web site. Google’s codelab walks you through adding several types of structured data to a simple HTML site, including where to place structured data on a site and how to validate it.

Google Releases Google My Business API v4.2
Google has released a new version of the Google My Business API, this one is version 4.2 and adds a nice set of features. The new features include the ability to verify listing directly on native platforms, new GoogleLocations endpoint, expanded search functionality of the existing Locations.List filters, chain membership and Product posts.

Google Converts PDFs To HTML For Indexing In Search
Google’s John Mueller said that Google will convert PDF documents, as well as other documents, from their original form and into HTML in order to better index those documents.

Google Drops Number Of Results Per Page Search Settings Option
Google has updated their search settings page sometime in the past 12 hours or so. With that change, Google removed the option to change the number of results displayed on the page and seems to have added a handwriting option.

Google Wall With Glowing Flowers
I found this photo on Instagram of a wall at the GooglePlex, the main Google headquarters, where they have these flowers protruding from one of the walls and the flowers light up. How sparkly!

Other Great Search Forum Threads:

#StopTheBias…, Donald J. Trump on Twitter
Facebook Watch video service launches worldwide, WebmasterWorld
The Bing Ads blog newsletter got a makeover. Make sure you subscribe today to stay up to date with latest blog posts and relevant insights: https://t.co/ThNNZ19Q7o… https://t.co/LAaoueAUlZ, Bing Ads on Twitter
After switching to HTTPS, I lost 30% of google traffic, WebmasterWorld
Baidu’s Reputation Problem in China Gives Google a Chance, WebmasterWorld
Heh @JohnMu references @WTFSEO as a joke and then removes it from Reddit…, Barry Schwartz on Twitter
This is an interesting read – thanks, @JuanGonzalez_JP ! I bet you could pull similar reports for your own sites with @googlewmc Search Console’s API, anyone up for creating something simple to give it a shot?… ht, John Mueller on Twitter
This week’s answer — two ways to find difficult to find content! (1) How t…, Google+ – Dan Russell
Webinar Recap: The Major Benefits of SEO Monitoring with John Doherty & Jon Myers, DeepCrawl

Search Engine Land Stories:

Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page
How to capitalize on the competitive advantage of real-time data analysis
Google My Business API v4.2 has been released
Google confirms testing new search results design with sticky header, rounded search bar
Google puts focus on deals in hotel, flight search with latest updates
Google updates user management and rights in Google Search Console
The ultimate guide to using Bing Webmaster Tools – Part 5

Other Great Search Stories:

Analytics

Google Analytics: a Guide To Setup, Track, and Measure Results, adespresso.com
How to Measure Content Effectiveness: a Google Analytics Dashboard, Hallam Internet
The Beginner’s Guide to Google Tag Manager, Hubspot

Industry & Business

15 Episode Webinar Series : Answer Engine Optimisation – Jason BARNARD, SEMrush
Larry Page and Sergey Brin’s Google Camp is as star studded as ever and most definitely not an ‘actual summer camp’, StamfordAdvocate
Throwing it back: Google leaders share their first summer jobs, Google Blog

Links & Promotion Building

17 of the Best Ways to Build Good Links Today, Search Engine Journal
A Simple Approach to Optimizing Website Internal Linking Structure, Distilled

Local & Maps

Google Maps renames Senate building to "McCain Senate Office Building", CBS News
Snapchat, Weather Channel, and others hit with anti-Semitic vandalism, The Verge
Take a spin around the Indianapolis Motor Speedway in Google Maps, Google Blog

Mobile & Voice

Wear OS by Google: Health and help are just a swipe away, Google Blog
Marshall launches its first Alexa/Google Assistant smart speakers, TechCrunch
Meet the bilingual Google Assistant with new smart home devices, Google Blog

SEO

10 Must-Read Resources For SEO Writers, SuccessWorks
How to Map SEO Keyword Research to the B2B Buyer Journey, CustomerThink
Google Correlate: The Best SEO Research Tool You Aren’t Using, Search Engine Journal
How to target and achieve Google Featured Snippets: 36 Questions & Answers, Searchmetrics SEO Blog

PPC

#461 How to Manage PPC on a Small Budget: Interview with Lisa Raehsler, Site Visibility
How to Utilize Different Match Types in PPC, PPC Hero

Search Features

Search and Discovery with Instagram, SISTRIX
U.S. wildlife to see (and maybe avoid) on your end-of-summer adventures, Google Blog

Other Search

Protect your online accounts with Titan Security Keys, Google Blog
Step aboard Discovery with virtual reality, Google Blog

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