Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads will be dropping the extended text ads and fully replacing it with responsive search ads in 2022. Google also is now allowing the sale and advertisements of N95 masks again. Google slipped up and showed an internal feedback link in the search results. Google said focus on one rich result per page, not multiple. Google is testing not just an indented result, but double indented results.
Search Engine Roundtable Stories:
Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022
Google announced yesterday that on June 30, 2022 it will drop support for expanded text ads for responsive search ads. Google said responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. The existing expanded text ads will continue still serve for the time being.
Google Once Again Allows The Sale Of N95 Masks On Google Ads & Shopping
Google has updated its Google Shopping and Google Ads policies to open up the sale of masks again on Google Ads and Shopping. Google said it has “determined that it is now appropriate to allow N95 masks in the U.S. and a selection of approved N95-adjacent masks (KN95, FFP2, and KF94) globally to be listed on our Shopping ads and free listings.”
Google Only Internal Feedback Link For Search Results
Google employees have a special feature that allows them to submit feedback about Google products, like Google Search, internally. So it bypasses the mechanisms you or I have, and feedback from a Googler is probably prioritized over feedback from the general population.
Google On Multiple Rich Results Per Page – Focus On One, There Is No Defined Order
Generally, Google wants you to use one rich result structured markup (schema) per page. Why? Well, if you use multiple, you won’t know which Google may show and you probably won’t to define that on your end, versus letting Google define it for you.
Google Search Tests Double Indented Results
Last month we reported on Google testing showing indented search results. I’ve only really seen Google showing one indented result per snippet. Now I spotted an example of two indented result under a main listing.
Google Analytics Building Stairs Sign Looks Like The Google Analytics Logo?
Louis Gray, who is currently a Google Analytics Advocate at Google, posted a photo the other day of the staircase sign in the Google building where the Google Analytics team is based. He said that
Other Great Search Threads:
Outside of the box-model, anchor text knows no borders. You can’t control other natural links to your site, so there’s not really anything to do in these cases. Links from other countries, or in foreign-langua, John Mueller on Twitter
For SC we backfill the data 16 months when the site hasn’t been verified before. If it was verified & lost verification, we don’t do that. I don’t know exactly how domain vs prefix-, John Mueller on Twitter
I would not create a sitemap manually – it should be automated (with a plugin, CMS, etc). They should ideally be fresh and up-to-date., John Mueller on Twitter
I wouldn’t worry about it. Most of the web has already done that move, and it didn’t implode. 🙂, John Mueller on Twitter
I’m not aware of what that tool does, but using a good strategy for loading content can make a difference in how quickly things load overall. Delaying too much doesn’t make sense, and there’s also CLS, but it is, John Mueller on Twitter
Neevabot, WebmasterWorld
Search Engine Land Stories:
Google to sunset Expanded Text Ads (ETAs) in June 2022
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Meet the 2021 Search Engine Land Awards judges
Google Search Console lost performance report data for August 23rd and 24th
Other Great Search Stories:
Analytics
Better Analytics Dashboards with Google Data Studio, Skittish Digital
Bounce Rate vs Engagement Rate – Which Google Analytics Metric wins?, Nimit Kapoor
Industry & Business
Are you Problem Solving or Capacity Building?, The SEO MBA
Extending our voluntary return to office, Google Blog
Google in Asia Pacific: 10 proud moments from 20 years, Google Blog
Google appealing $592 million fine by French regulators, AppleInsider
Google developing own CPUs for Chromebook laptops, Nikkei Asia
Links & Content Marketing
How to maximise Black Friday links for ongoing results, Builtvisible
The 3 Strategic Pillars Behind Every Winning Content Strategy, Content Marketing Institute
The Serious SEO’s Guide to Using Ego Bait Content, I Love SEO
Local & Maps
Apple could sell 1.5 million electric cars by 2030, Bernstein speculates, CNBC
Apple will have a hand in every detail of the ‘Apple Car,’ analysts say, AppleInsider
Mobile & Voice
Google Assistant rolling out new trigger that starts routines when dismissing an alarm, 9to5Google
Assistant ‘Quick phrases’ will let you skip ‘Hey Google’, 9to5Google
SEO
Google Algorithm Updates History & Timeline (2000-2021), Tinuiti
How To Do SEO Experiments To Optimize Your Website, Searchmetrics
Types of SEO: On Page, Off Page, Local & More, Seer Interactive
How to improve your tech SEO to boost your revenue this holiday season, DeepCrawl
Oncrawl introduces personalized segmentations, OnCrawl
Semantic SEO – SEO Trends (Part 6), RankRanger
PPC
2021 Retail holiday checklist, Google Blog
Propensity to purchase and advertising results, Microsoft Advertising
Reminder of upcoming Content API for Shopping v2.0 sunset date, Google Ads Developer Blog
Watch our new video series on publisher privacy, Google Blog
Q4 PPC Planning: August Series Wrap-Up, Clix Marketing PPC Blog
Search Features
Testing new ways to explore and share through Chrome, Google Blog
Google Doodle celebrates the first day of school 2021, 9to5Google
Other Search
YouTube’s approach to copyright, Google Blog
Is Google getting worse? Increased advertising and algorithm changes may make it harder to find what you’re looking for, The Conversation
Feedback:
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