Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There may have been another unconfirmed Google search ranking algorithm update this passed Saturday. Microsoft finally released the Bing content submission API after over two years of testing. Danny Sullivan did a Q&A session with news publishers about ranking in Google News. Google sent out an email to news publishers about non-AMP content being shown more. Google explained how much content you should put on your category pages. And I published part one of my second vlog with Dan Shure on the topic of core updates. Please note, I am offline Tuesday and Wednesday for Rosh Hashanah but I have scheduled stories on those days.
Search Engine Roundtable Stories:
Google Search Ranking Update On Saturday – September 4th (Tools Little Chatter)
This weekend there may have been yet another Google Search algorithm ranking update. This one is a bit different in that the chatter was pretty low, maybe that is because of the Labor Day weekend? But the tools, almost all of them, spiked higher than the September 1st update that had a lot more chatter than this September 4th update.
Bing Content Submission API Now Available To All
Microsoft announced the company has opened up the Bing Content Submission API to all for site owners, publishers, and webmasters…
Google: Don’t Put Too Much Content On Category Pages
Google’s John Mueller was once again asked about how much content should you put on your category pages, be it e-commerce categories pages or other category pages. In short, John said a “little bit of content I think is always useful” but don’t overdo it with too much content.
Google Email: Simplifying Content Management In Google News
With news that the Google page experience update is pretty much done rolling out, with the one piece left being the Google News apps, Google News sent out emails to publishers with this great subject line “simplifying content management in Google News.”
Google News Q&A Tips With Danny Sullivan
The other day, I posted on Twitter a video from the inaugural Google News Initiative Community News Summit of Danny Sullivan doing a Q&A sessions from publishers. There are a number of videos from this summit but I suspect Danny’s Q&A was the most interesting.
Vlog #136: Dan Sure Gives More On Google Core Updates
This is the second time I interviewed Dan Shure, the first time was in vlog #20, where I went to his office. This time…
Google Chicago Rooftop Yoga
It has been a while since I’ve seen a recent photo from the Google Chicago office, like almost none since COVID hit. But it looks like the rooftop is back open and these folks are using it for a yoga
Other Great Search Threads:
Has anyone ever run an analysis on the accuracy of CTRs in Google Search Console?, Wil Reynolds on Twitter
We don’t have subdomain -> region mapping. I’d recommend checking if it’s really a problem & for which pages, and then adding hreflang for those pages. Hreflang can include multiple countries. Also, add a, John Mueller on Twitter
Listing Suspended for Suspicious Activity / Quality Issues (But We Didn’t Do it), Local Search Forum
I realize your question is a bit tongue in cheek :-), but of course you don’t need to do anything, but sometimes it’s worthwhile to do what you can, even if it’s small things. https://t.co/Z2sUmXLJVy, John Mueller on Twitter
Search Engine Land Stories:
Bing content submission API now available to all
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Other Great Search Stories:
Analytics
Data-Driven Marketing: A Complete Guide, Ruler Analytics
Trying to Demystify user_engagement Event in Google Analytics 4, Analytics Mania
Industry & Business
Exclusive: Google locks Afghan government accounts as Taliban seek emails -source, Reuters
Fully Charged: Apple Should Shed Google and Build Its Own Search Engine, Bloomberg
How Much Should an SEO Freelancer Expect To Make?, The SEO Freelancer
Links & Content Marketing
How to Build a Content Marketing Team (with the Right Roles), Business 2 Community
What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?, Forbes
Local & Maps
Android Auto location issues supposedly fixed, 9to5Google
How Google Maps Could Help Improve the Quality of Roads Across the World, AutoEvolution
Weekend poll: When do you use Google Maps for navigation?, Android Police
Mobile & Voice
Are Teslas Compatible with Apple iPhone, Apple Music and CarPlay?, Bloomberg
Gurman: Apple Watch Series 7 will still be announced alongside iPhone 13, but available in limited quantities, 9to5Mac
SEO
How to Use STAT to Find SEO Opportunities at Scale, Moz
Semantic Relevance of Keywords, SEO By The Sea
Automatically Generate Your Meta Descriptions Using Python and BERT, LAZARINA STOY
Importance of “Entity-oriented Search” Understanding for SEO: Beyond Strings, InLinks
PPC
Expanded Text Ads Are Over. Here’s What It Means, WordStream
Responsive Search Ads: Updates & Our New Approach, 3Q Digital
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