Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Updates Rules For Displaying Reviews Rich Results In Search Results
Google has updated its rules for how and when it shows the reviews rich results, the review stars, in the Google search results. In short, the new rules are there is now a defined set of schema types for review snippets, self-serving reviews aren’t allowed and name of the thing you are reviewing is required.
Google Search Bug Showing Only URLs, No Title Or Descriptions, In Search Results
In the past 24 hours or so, I had numerous reports sent to me that searchers are seeing only URLs for the Google search results snippets. The title and description portion of the snippets were missing.
Google Search Console Datasets Schema Enhancements Report A Year Later
Over a year after Google launched the ability for dataset schema to show up in the Google search results, Google has added reporting around it in Google Search Console. The new datasets schema report is now in the enhancements section for sites that have deployed this schema.
Google AdSense Earnings At Risk Warning – Create Ads.txt File
Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site’s root domain. Google says “To prevent severe impact on revenue, download an ads.txt file then upload the file to the root level domain of each site.”
SEOs Meet Peter The Greeter At Google
This can’t be a good thing, I mean, I know Peter The Greeter at Google is very welcoming but SEOs? Here is Peter The Greeter welcoming SEOs, I assume they are SEOs by the t-shirts, at the GooglePlex.
Other Great Search Forum Threads:
Interested in learning more about structured data? Where to insert it in a page? JSON-LD? @JohnMu has you covered on this week’s #AskGoogleWebmasters! Check it out → https://t.co/b7utqUQf0m https://t.co/iYxgtZGR, Google Webmasters on Twitter
SEO hosting by cloudfare ?, BlackHatWorld
Today marks my 6,000th(!) day at Google https://t.co/RQBwPggOnQ, Nathan Johns on Twitter
This is not really a "how search works question". PWAs are not given any preference over other technologies. They’re websites which can be mobile friendly or not. They can be broken or not., Gary Illyes on Twitter
Search Engine Land Stories:
Social listening: what it is, why it matters, and how to make it work
Report alleges Amazon manipulating search results to boost its products, profit
Google Search Console adds Datasets to enhancement reports section
Google cracks down on some review rich results
Google tests “in this video” search feature
Other Great Search Stories:
Analytics
Cloud Functions and Google Analytics for Firebase, E-Nor Analytics
Machine learning goals & challenges at Google, Think with Google
WEBINAR: Automatically filter Data Studio reports by viewer, DataViz Starter Pack
Industry & Business
Doctor sues Google over negative reviews, but tech giant claims it is ‘subordinate distributor’, ABC News (Australian Broadcasting Corporation)
Links & Promotion Building
How to Unleash the Power of the Pre-Outreach Strategy, Search Engine Journal
How to Write Excellent Subject Lines for Your Outreach Emails, Search Engine Journal
Local & Maps
Is Rank Tracking by Zip Codes Still Relevant? | How to Accurately Track Ranking in Local Search, Sterling Sky Inc
Yelp app & website down or not working? You ain’t alone, PiunikaWeb
Mobile & Voice
Google announces October 15th hardware event for Pixel 4, The Verge
Google Stadia is coming to Android TV in 2020, possibly with Android 11 R, XDA Developers
SEO
Cars.com Hits Record-Setting Traffic Growth with 50M Visits in August; Consumer Intent-to-Buy Signals Improving, Giving Auto Dealers An Unparalleled Stream of Qualified Car Shoppers, PR Newswire
Organic Search For The Win in 2019 and Beyond, Know Agency
Dealing with the Evolution of Featured Snippets: In Search SEO Podcast, RankRanger
How to Automate Pagespeed Insights For Multiple URLs using Google Sheets, Moz
Yoast SEO 12.1: Snippet preview updated, Yoast
PPC
10 Ways to Spend Less Time in Google Ads, WordStream
Weekly Wisdom with Itamar Blauer: YouTube Keyword Research, SEM Rush
What is the Google Manufacturer Center?, Merkle | Periscopix
Search Features
How Google’s Desire To Answer Every Query Can Cost You Millions, FossBytes
Other Search
Amazon Changed Search Algorithm in Ways That Boost Its Own Products, Wall Street Journal
