Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Just a quick heads up, I am offline for Yom Kippur tonight/tomorrow, no stories will be posted on Wednesday. Today, Google confirmed a data issue with the search performance report in Search Console. There was a weird spike in data in Google Business Profiles insights. Google gave advice on what to do if content scrapers outrank you for your content. Glenn Gabe shared charts showing super wild fluctuations for a site after each Google algorithm update. Google also said that you should ignore anything written about link juice.
Search Engine Roundtable Stories:
Google Search Console Performance Report Missing Data On September 21st
Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you should see an annotation on that day, that explained more.
Wild Google Ranking Swings With Google Algorithm Updates
With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don’t see huge swings. Glenn Gabe documented a site that didn’t just see one big ranking change but several!
Report: Unusual Spike In Google Business Profile Insights Traffic
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.
Google Advice On When Copy Sites Outrank Your Original Content
Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information.
Google: Anything That Talks About Link Juice Should Be Ignored
Google’s John Mueller said it again, he said on Twitter “anything that talks about “link juice” should be ignored.” Instead, he said you should “go and make awesome websites with content that’s useful and inspirational to real people.”
Large Google Exercise Ball
Google really puts their logo on almost everything. Here is an exercise ball at one of the Google offices and the ball has a Google logo on it.
Programming Note: Offline Wednesday For Yom Kippur 5783
This is just a programming note that I will be 100% offline starting Tuesday night (October 4th) through Wednesday night (October 5th) for Yom Kippur. I am not scheduling any stories on Yom Kippur, nothing will be posted.
Other Great Search Threads:
We do still block malware. I don’t know what that page is doing so it’s hard to say, but you can report malware at https, John Mueller on Twitter
AdSense Earnings and Observations – October 2022, WebmasterWorld
Issue with BrightLocal reports, Local Search Forum
It looks like that’s the mobile alternate URL; alternate URLs are generally not indexed on their own, they’re just swaped out to be shown in search results., John Mueller on Twitter
Outdated content – best practice?, WebmasterWorld
Yes, we should do better here. Note the “sources from across the web” part of that. One thing that helps us do better is when the web making such lists is more inclusive. That’s not an excuse for us, though; as, Danny Sullivan on Twitter
Search Engine Land Stories:
Performance Max import and 6 other new Microsoft product updates
The modern search landscape: How and where to reach your target audience
11 steps to setting up a successful GA4 property
19 advanced Google search operators you need to know
25 tips to optimize your content for people and search engines
Other Great Search Stories:
Analytics
How to Use the Google Analytics 4 Measurement Protocol – Python Client [Updated 2022], Adswerve
10 Ways Nonprofits Can Protect Digital Privacy, Seer Interactive
Interactive comparison of selected values from Google Data Studio series charts, Wissi
Industry & Business
Google Loses Appeal Against EU’s Record Antitrust Fine, But Will Big Tech Ever Change?, Electronic Frontier Foundation
Links & Content Marketing
Why online and offline tone of voice is important, Builtvisible
How To Battle Imposter Syndrome on Your Content Marketing Team, Content Marketing Institute
Local & Maps
Some Google Maps users offered free Fi wireless service for the rest of the year, Android Central
Mobile & Voice
Amazon, Apple, Microsoft, Meta and Google to improve speech recognition for people with disabilities, Engadget
App Store sales fell, but Apple services revenue will still grow overall, AppleInsider
Google Upgrades Text-to-Speech Voices on Android, Voicebot
SEO
6 Tips to Drive Faster Page Load Times, Outbrain
Dentist SEO: An SEO Guide For Dental Practices, Go Fish Digital
I just outranked The White House for their own content., Dejan Marketing
Optimize long tasks, Web Dev
SEO Case Study: 1,400%+ Organic Increase, Online Brand Established, Leverable SEO
5 Image Optimization Tips for Image Search, Rank Ranger
A One-Stop Guide to The World’s Best SEO Audit, Level343
How to Leverage Visual Search for e-Commerce Growth, PPC Hero
Off-Page SEO: Is It Right for You?, Siege Media
Uncover Your Most Valuable Keywords with Aira’s New Keyword Opportunity Estimation Tool, Moz
PPC
Acquire users who are more likely to engage with in-app ads using Target ROAS bidding, Google Ads Help
Financial Services Advertising in Brazil, India, and Portugal (October 2022), Google Advertising Policies Help
Financial Services Advertising in France, Germany, Indonesia, and Spain (October 2022, Google Advertising Policies Help
How to Use Customer Match in Google Ads to Grow Your Business?, PPC Expo
10 Tricks to Get the Click: How to Write Exceptional PPC Ads, WordStream
Search Features
Gmail and Google News updates add iOS 16 Lock Screen widgets, 9to5Google
Google Search On 2022 – the empire strikes back, Kevin Indig
Other Search
Meet the hackers keeping you safe online, Google Blog
Feedback:
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