Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AdSense now supports personalization with first-party cookies and they also updated the ad blocking control navigation. Google Data Studio is now known as Looker Studio. Google is testing fuller local pack map overlays. Google added arrows to some knowledge panels. Bing launched knowledge panel polls.
Search Engine Roundtable Stories:
Google AdSense Adds First Party Cookie Personalization & New Blocking Controls
Google AdSense has announced support for personalization with first-party cookies and also new improvements to the blocking controls navigation.
Google Data Studio Is Now Looker Studio
Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform.
Google Local Pack Map Overlay Tests Fuller Local Pack Card
Google may be testing (or this might be old) a new user interface for the local pack map interface. In the example below, Google is showing the fuller local card with some photos, business name, ratings, number of reviews, some hour details, and more.
Google Search Adds Arrow In Knowledge Panel
Google has added an arrow button, within a circle design, in the Google Search knowledge panel section. When you click on the arrow, it takes you deeper into the entity’s information within Google Search.
Bing Launches Knowledge Panel Test Polls
A few months ago we reported seeing Microsoft Bing test polls in the knowledge panels within Bing Search. Well, Microsoft said on Twitter that this is now live and a new feature.
YouTube Branded Speaker Wall
Here is a photo from the Google NYC office, the YouTube Studio area. It shows a wall of speakers with the YouTube branding across them. I suspect these speakers work, right?
Other Great Search Threads:
Want to see why younger people are heading straight to TikTok for some queries. I searched for the George Springer collision from the Blue Jays game. Google search = pages filled with ads, consent popups, & broken video. TikTok, Glenn Gabe on Twitter
Announcing YouTube handles: a *unique* identifier to discover and connect on YouTube, YouTube Community
Don’t trust SEO advice on Twitter., John Mueller on Twitter
Go behind-the-scenes of today’s Doodle, celebrating renowned “Nuyorican” percussionist, composer, songwriter, recording artist, and bandleader — Tito Puente 🥁 Tito Puente Jr. and guest artist, Carlos Aponte, share inspi, Google on Twitter
Our Search Off the Record podcast just hit 1 million downloads! Huge thanks to our Search Central community. Check out our latest #SOTRPodcast episodes and let us know what you want to hear more of by reply, Google Search Central on Twitter
Yes, title links can change fairly quickly., Danny Sullivan on Twitter
Search Engine Land Stories:
Alexa users claim Amazon is using voice recordings to target ads
Facebook has rolled out a new Pages experience
3 new Google travel and tour booking features
GA4. Schema. E-A-T. See the tactic-packed SMX agenda!
9 big risks of cheap SEO
How to complete a website shutdown with a split migration
LinkedIn matched audiences: How to get started
Google to offer publisher first-party cookie support
9 important features of enterprise SEO platforms
Other Great Search Stories:
Analytics
A guide to Google Analytics 4 for marketing agencies, MarTech
Overview Of The Explore Section In GA4, Koozai
Industry & Business
A pilot program to build a diverse pool of policy experts, Google Blog
India is Home to 27% of Google Cloud Developers, The Economic Times
Links & Content Marketing
Content Marketing for SaaS: The Ahrefs Guide, Ahrefs
Local & Maps
10 Local Online Marketing Tips to Grow Your Business, Ahrefs
Follow the Soccer Madness Anywhere with Bing Maps, Bing Maps Blog
Google Business Profile Reinstatement & Progress Report Bug, Online Ownership
What I’m Learning About Local Sustainability from Renowned Marketing Experts, Moz
Mobile & Voice
Ask a Techspert: How do virtual assistants work?, Google Blog
Google Play Live 2022: 3 things to expect, Google Blog
SEO
Headless SEO 101: Everything You Need to Get Started, Sanity
How to Add SEO-Friendly Headers to a Next.js Website, Make Use Of
According to Google: How to recover from a core update, Wix SEO Hub
An introduction to Integrator SEO strategies, Kevin Indig
How to explain the value of SEO to your clients, Rank Ranger
Read the New Professional’s Guide to SEO Bonus Chapter: Enterprise SEO, Moz
SEO for JavaScript: An experiment to test search engines, Oncrawl
Yoast SEO 19.8: Schema improvements and enhancements, Yoast
PPC
Google Ads for YouTube Channel: How To Promote YouTube Videos With Google Ads?, PPC Expo
How to Incorporate Smart Tools in Google Ads PPC Management & Optimization?, PPC Expo
How to Make Mobile Commerce in Coworking Businesses Work for You, PPC Hero
Search Features
Recover browser tabs instantly with this Chrome feature, Google Blog
Other Search
How we’re using machine learning to understand proteins, Google Blog
Project Starline expands testing through an early access program, Google Blog
Feedback:
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