Daily Search Forum Recap: October 25, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is now testing stuffing ads in between the organic free search results. Google may be pushing out another Google ranking update, a tremor? Google explained signs of when you’re writing unhelpful content. Google Search now supports syntax graph merge. Google and Microsoft announced earnings showing ad revenue is now increasing again.

Search Engine Roundtable Stories:

Google Search Algorithm Ranking Update October 25 (Unconfirmed)
I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has not announced any official update yet but maybe this is the first set of tremors post the completion of the Google October 2023 core update and spam update?

Google Provides Signs That You’re Writing Unhelpful Content
Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the general line of what is unhelpful content to Google is when you write to have that content rank well in search and not for your end users.

Confirmed: Google Tests Ads Mixed Within Free Search Results
Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings.

New: Google Search Supports Syntax Graph Merge
Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and Google will support both.

Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was up 8%. The previous quarters before that were much worse. So it seems like things are looking up on the ad revenue side.

Google Black Sofas Home Room
There is something about this room at the Google office, the GooglePlex, that reminds me of Google Home devices. All those sofas and the fabric reminds me of it. Is this a Google home speaker room?

Other Great Search Threads:

Another quick rant: People have been asking me since the early days of E-E-A-T if they can hide author names, use “By Staff” instead of individual authors, etc. The answer has always been “sure, you can technically do that,” but I, Lily Ray on X
Bard + Gmail just got better, Jack Krawczyk on X
G with new test for short videos section these are in carousal mode Its new before we saw this in grid, Khushal Bherwani on X
So, I’ve been sharing about Google News Showcase showing up in my Discover feed here in the US recently, and now I’m seeing the full menu in Google News (where I can view each participating publisher, follow them, etc.) Try it out he, Glenn Gabe on X
We’ve introduced a new recommendation to download the Google Analytics directly in the UI. Learn how you can stay in touch with your business performance when you’re on the go! → https://t.co/vrb0dwRmkq https://t.co/Jgx3k, Google Analytics on X
I’d check with the Inspect URL tool. In general, when we show users a video thumbnail, we want to be sure that they’ll see it prominently – otherwise it’s better to show as a normal web result., John Mueller on X
Yesterday, I attended Google Search Central Live in Zürich. 7 talks – 7 take-aways. 1. Google Shopping: “Two third of user don’t buy from Merchants they don’t know.” Matthias Wiesmann, Google, Corina Burri on X

Search Engine Land Stories:

Microsoft Search and News Advertising revenue up 10% in Q3
Google search revenue rises 11%, solid increase in total ad revenue
Google testing ads between organic results?
Survey: Marketers reducing ad platform investments
Google investigating Display & Video 360 issue
Google rich results for events removed from search snippets
Study: Blogs appear most often in top Google positions
TikTok is piloting 15-minute video upload limits for select users
3 steps to mastering the right indicators for lasting SEO results
How SEOs can successfully collaborate with web developers
Yelp unveils enhanced ad targeting capabilities
How to lead, mentor and motivate your SEO team
AI-powered content marketing: A startup’s guide to success

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