Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said it does not use ARIA for SEO or ranking purposes. Google said AI is not going away, so don’t be left behind. Google Discover seems to be getting new icons. Google Search has these top recipe guides. Google is testing other people search box. Plus, I have my video scheduled to be posted today. And again, I am offline today, this was pre-written and scheduled.
Search Engine Roundtable Stories:
Does Google Search Use ARIA? Likely Not.
Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google.
Google: AI Is Not Going Away, So Don’t Be Left Behind
Google’s John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn’t recommend you take a stance against AI and (2) he isn’t a fan of all the hype around AI, because it is making many feel insecure about their future.
This week, we had more Google search ranking volatility to report on – surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results…
Google Discover Design Update & New Icons
Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel.
Google Search Top Recipe Guides List
Google is showing a section named “top recipe guides” that can be expanded or collapsed in Google Search. It shows a “Lists of options from the web” in this expanded section.
Google Other People Search Box
Google is testing another variation of the people also ask box, this one is titled “other people search.” I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.
Here is a top down view of a salad bar at the Google offices in New York City. You can see the Google chef making up a custom salad for a Googler.
Programming Note: Offline For Simchat Torah On Thursday & Friday
This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th.
Other Great Search Threads:
For those of you who have consistently seen AI Overviews on Google for months, do you find yourself clicking on organic results:, Lily Ray on X
AMP Subdomain Still Crawled After 301 Redirects – Should I Use 410 to Save Crawl Budget?, Reddit
Most users go to the Bing Image Creator homepage to create images with DALL·E 3 but there’s another quick and easy way: simply type your prompt describing the image you’d like directly into the Bing search box and watch the tex, Jordi Ribas on X
Search Engine Land Stories:
How to develop PPC testing strategies
How to deal with SEO emergencies
The age of personalization: How to prepare when nobody’s prepared
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Other Great Search Stories:
Analytics
BigQuery export supports additional traffic source fields, Google AdSense Help
Industry & Business
Microsoft and OpenAI are giving news outlets $10 million to use AI tools, The Verge
OpenAI Hires Aaron Chatterji to Be Its Chief Economist, New York Times
OpenAI, Microsoft fund $10M Lenfest Institute AI local news project, Axios
Links & Content Marketing
B2B E-Commerce: How To Plan Content To Support Digital Sales, Content Marketing Institute
Retail Content Marketing Strategy: 5 Steps To Grow Your Audience (2024), Shopify
Local & Maps
10 local restaurant SEO tips to boost restaurant revenue, Fast Casual
Farewell to Foursquare’s app, TechCrunch
Mobile & Voice
Apple quietly releases second visionOS 2.1 RC to developers, AppleInsider
Apple seeds release candidate for watchOS 11.1, AppleInsider
Craig Federighi says Siri won’t become sentient, but it’ll get better, AppleInsider
Google Translate could bring all your favorite features to Instant Translate, Android Central
Apple Intelligence Isn’t Very Smart Yet—and Apple’s OK With That, Wall Street Journal
SEO
Data Modeling for SEO: A Step-by-Step Guide, Sitebulb
How to Build Higher Quality Content Using E-E-A-T, Blue Array SEO
iGaming Marketing Horror Stories, Dan Taylor
PPC
Google AdWords Tips for Low Search Volume, Hop Skip Media
October 2024 update to Display & Video 360 API, Google Ads Developer Blog
Simplified Video Experiments for Creative Impact, PPC News Feed
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations, Optmyzr
Everything You Need To Know About Quality Score, Jyll Saskin Gales
Unauthorized Changes in Google Ads Accounts Raise Concerns, PPC News Feed
Feedback:
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Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.
