Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google: We Will Close The Gap On Modern Browsers & GoogleBot
Martin Splitt from the Google Webmaster Trends Analyst team said yesterday on a hangout that they are working on closing the gap between how modern browsers render web pages and how GoogleBot renders web pages.
Google On Lazy Loading Scroll Events For Search – Very Interesting…
Last night, John Mueller did a hangout at the GooglePlex and Martin Splitt from the Webmaster Trends Analyst team was with him who was able to answer some really technical JavaScript questions. This one was about lazy loading scroll events and how Google handles them. With it, he brought up on topics on GoogleBot scrolling and the use of the noscript tag.
Bing Ads API Version 11 Goes Aways Today
Bing sent out a final reminder this morning that today is the last day you can use version 11 of the Bing Ads API. You need to migrate to version 12 if you want to still use the Bing Ads API, version 11 will not work tomorrow.
Google My Business Adds Setting For Google Assistant Calls Over Duplex
We know that Google is now going to be letting customers use Google Assistant’s duplex technology to book appointments or make reservations on their behalf. With that, Michael Wallace posted on Twitter that one of his customers has a new section to enable or disable the ability for Google Assistant to call you to make these reservations.
Halloween Logos From The Search Industry In 2018
We showed you the first ever multiplayer Google Doodle for Halloween from Google yesterday and Bing’s bat home page. But today, while Google’s game Doodle is still live, Bing swapped their home page out to show you scary movie clips. Sogou posted their Halloween logo, we have our theme up as well
Googler With Scary Mask At Google Dublin
Here is a video from a Googler named Anne Christine Lorenzen at the Google Dublin office wearing one of those scary masks. She posted this video, I think she is also holding a knife. Looks scary to m
Other Great Search Forum Threads:
Does anyone see the index delay in recent days? It takes more than 2 days to be indexed now. Bug? @rustybrick @JohnMu ?… https://t.co/E6FPvP49fE, Jacky Nguyen on Twitter
Google Dancing or Any Update, BlackHatWorld
#ShoppingSeries Requirements for Smart Shopping campaign Before setting up a Smart Shopping campaign, make sure you’ve met all requirements for set-up, website and policy. Learn more ➡ https://t.co/gkgEG8c4O2… https://t.co/rx8Y, Google Ads on Twitter
Quality scores still matters. Are you optimizing for it? #BingAds Evangelist @ChristiJOlson explains: https://t.co/ux8Cp3Z6fq… https://t.co/vboP75W2Ep, Bing Ads on Twitter
Search Engine Land Stories:
Best practices for tag management and governance
The impact of ‘close variants’ in exact match types
Bing Ads launches the ability to create recurring IOs
Google Home Hub: An SEO perspective
SEO for holiday shoppers
Now you can segment Google Ads store visits by ‘new vs. returning’ visitors
Other Great Search Stories:
Analytics
How to Share Your Google Analytics Reports with Others (EASY!), Monster Insights
The Last Guide to Google Data Studio You’ll Ever Need, HubSpot
Industry & Business
China’s Baidu tops revenue estimates with strong app traffic, Reuters
Local & Maps
Waze Apple CarPlay Update Fixes Speed Limit Bug For Right Side Dock Users, CarPlay Life
Mobile & Voice
Google wants to improve your smart home with iRobot’s room maps, The Verge
Security researcher claims Google Home Hub is insecure, Google disagrees, 9to5Google
SEO
19 SEO Horror Stories That Will Scare the Hell Out of You, Search Engine Journal
2018’s Google Updates and What We Believe Comes Next, State of Digital
Are Any of These 3 Things Draining Your Passion for SEO?, Search Engine Journal
Forging a fine-tuned SEO machine, Kevin Indig
How SEO Crawlers and GSC’s Index Coverage Reporting Helped Me Surface A Sinister 302 Redirect Problem [Case Study], GSQI
SEO Horror Story: Five Real-Life Creepy Tales of Digital Marketing Gone Wrong, Refine Your Marketing
What is a snippet?, Yoast
PPC
How to Create Accurate Paid Media (PPC) Forecasts and Projections –, Koozai
Microsoft Finally Removes Fake Chrome Ad From Bing, MediaPost
Simplify your tasks with recurring insertion orders, Bing Ads Blog
Travel marketers: 10 tips for your festive PPC campaigns, Vertical Leap
Search Features
Green hair, don’t care: create emoji that look exactly like you on Gboard, Google Blog
SearchResearch Challenge (10/31/18): Is this a safe treatment for caries?, SearchReSearch
