Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google Halloween Update, Google News Changes, JavaScript SEO, Bing Ads, Matt Cutts & More
This week we covered what appears to be a targeted Google update that happened on Halloween. Google investigated publisher complaints around Google News and said they will release an update in the upcoming weeks to address some of them…
Speakable Markup For Publishers Not Supported On Google Home Hub
Google released their Google Home Hub, the one with the display, and after playing with it for a week, I discovered that currently, the speakable markup created for Google Assistant and Google Home is not supported on the Google Home Hub model. Instead, Google tries to send you to YouTube videos for news content on the Hub.
Google Cache Showing Mobile Version Of Site For Some
Google may be updating the cache version of the sites that have been moved over the mobile-first indexing to show the mobile version of the web site. As you know, Google fixed the long standing cache bug for sites that are now on mobile-first indexing. Glenn Gabe spotted Overstock’s web site showing the mobile version in the cache now.
Google News Update Coming To Help Publishers Can’t Find Their Articles
Earlier this week, we reported about a number of complaints from Google News Publishers where they said it is hard for their content to be found in Google News. Google posted in the Google News Help yesterday that they plan on releasing an update to help resolve some of the issues.
Bing Ads Feature For Recurring Insertion Orders
Bing Ads announced a new feature that allows you to set up recurring insertion orders. That should help agencies and advertisers not forget to manually create IOs for their ad campaigns.
Day of the Dead Google Logo 2018
Today is the annual Day of the Dead holiday celebrated by people of Mexican heritage. It is a bunch of days where families remember those who have passed away. So Google posted a Google Doodle with candles, skulls and Googley colors to commemorate the day.
Photos From The Google Walkout
As everyone should know, at least I hope they do, Google employees hosted a company wide walkout to protest sexual misconduct issues, better equal pay, improved harassment policies and more. Here are
Other Great Search Forum Threads:
Google testing Double PLA results on mobile. Ads, Ads, Everywhere. – @SamJaneNoble #SEMRushLive (If I’m not mistaken, this is both traditional Shopping Ads and Showcase Shopping Ads in this example.)… https://t.co/6AAN1kv28, Kirk Williams on Twitter
Nope, no preference.…, John Mueller on Twitter
November 2018 AdSense Earnings & Observations, WebmasterWorld
Twitter Tests Timeline Switch Between Latest and Top Tweets, WebmasterWorld
Search Engine Land Stories:
The age of voice assistance and a new input paradigm
Become a better search marketer in 2019 – the SMX West agenda is live
Google asks SMBs if they’ll accept calls from Google Assistant
Want to speak at SMX West? Here’s how
Other Great Search Stories:
Analytics
4 Analytics Concepts Every Manager Should Understand, HBR
Google Search Analytics Reporting Tool Now Available in Raven, Raven Blog
How Do Sessions Work in Google Analytics? – Whiteboard Friday, Moz
The Beginner’s Guide to the Google Analytics Dashboard, The Blog Genie
Industry & Business
Google’s top Washington lobbyist is leaving role, Axios
Links & Promotion Building
How to Build a Content Marketing Outreach List, Raven Blog
Local & Maps
Apple’s New Map, Justin O’Beirne
Buick adds Yelp Reservations to its car dashboards, Engadget
Mobile & Voice
[Update: Fixed] Google Assistant on Android regressing to previous, non-Smart Display-inspired design, 9to5Google
SEO
Can robots.txt tell the difference between a slash and a dash?, John-Henry T. Scherck
6 Off-Site SEO Strategies You Need to Be Using, Search Engine Guide
Google Webmaster Hangout Notes: October 30th 2018, DeepCrawl
SEO Friendly Pagination: A Complete Best Practices Guide, Search Engine Journal
PPC
How to Report on the True Impact of Paid Search Campaigns, Seer Interactive
Inside AdSense: [VIDEO] Misrepresentative content, Google Blog
Now is possible to add up to 5 videos in Responsive Display Ads, AdWorld Experience
