Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google Spooky Search Updates, Search Console Domain Property, Lazy Loading SEO & Google Ad Placements
This week, we had another, maybe larger Google algorithm update on November 7th or so that may have shifted the Halloween update. I posted the monthly Google webmaster report…
Google Tests Bold URLs & Breadcrumbs In Search Result Snippets
Fresh out of the snippets team meeting, Google is testing bolding the URL and/or breadcrumbs in the search result snippets. I doubt the meeting is related to the test, but heck. Either way, Google is constantly testing this type of stuff, I just find it surprising they would test bolding the URL/breadcrumb section.
Google Tests Multifaceted Featured Snippets In Desktop Results Again
Google confirmed with Search Engine Land the other day that they are experimenting with showing multifaceted featured snippets on desktop search, it was rolled out for mobile search some time ago. A couple weeks ago we saw some people seeing it and now more are seeing it also. I personally still cannot replicate it.
Google Team Meets Regarding SEO Feedback On Display Of Snippets & Search Results
A couple weeks ago Danny Sullivan from Google asked SEOs about providing feedback on how Google shows the search results, the snippets, links, structured data, etc. Now he shared a photo of a large meeting with that team reviewing all that feedback. How nice – don’t you think?
Google Doodle For Amanda Crowe
Today on the Google home page in the United States is a Doodle to remember and honor the life of Amanda Crowe, the artist. Amanda was a woodcarver and educator from Cherokee, North Carolina who was an Eastern Band Cherokee. She was most well known for her woodcarvings.
Two Old Google Search Guys Together Again; Paul Haahr & Matt Cutts
I was going through my daily scans of Google photos and spotted a photo of Matt Cutts, former Google quality lead, and Paul Haahr, current top ranking engineer at Google, snap
Other Great Search Forum Threads:
Protect your information & avoid or report spam, Google AdSense Help
Hello! New Community Manager Onboard, The Google Advertiser Community
How to reduce crawled but not indexed pages?, WebmasterWorld
Ranking isn’t necessarily related to traffic. Your site might rank #1 for a single term, but if nobody searches for it (or clicks on your result), you won’t see any traffic from that.… https://t.co/ATFaoRA0jB, John Mueller on Twitter
Sir Tim Berners-Lee, Web’s Inventor, Disappointed with the current state of the Web, WebmasterWorld
Search Engine Land Stories:
Solving complex SEO problems require a new ‘discovery’ approach
Report: ‘Incentivized reviews’ effective for consumers and brands
Step up your multichannel marketing game
Other Great Search Stories:
Analytics
5 Marketing Dashboard Templates to Start Building Your Dashboarding Empire, State of Digital
Industry & Business
Google hires Geisinger CEO David Feinberg to oversee health, CNBC
Yelp plummets 25% after earnings show disappointing sales, MarketWatch
Local & Maps
9 handy hidden features for Google Maps on Android, Computerworld
Mobile & Voice
PSA: You can now try the Google Assistant on non-Pixelbook devices via Chrome OS Dev Channel, 9to5Google
This technology could make Alexa and Google Assistant better listeners, TechRadar
SEO
WordPress SEO: A Practical (and EASY) Guide, ahrefs.com
An Interview with Arsen Rabinovich on eCommerce SEO, SEM Rush
The Difference Between URL Structure and Information Architecture – Whiteboard Friday, Moz
What Are Your SEO Predictions for 2019?, Friday Blog
PPC
Build engaging ads with Display & Video 360’s Creatives module, Google Blog
New workflow in creating goal-based campaigns, Google Ads Help
Search Features
Google Is Testing Expandable Highlight Icons for Hotel Listings, Sergey Alakov
