Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google November spam update has been fully rolled out and it was a significant update for many. Google’s scroll-to-text and highlight now works on some sitelinks. Google’s Jon Mueller, Gary Illyes and Martin Splitt spoke about the future of SEO. Google logo schema now supports ImageObject type. Google has a no results found easter egg. I posted the weekly SEO video recap today.
Search Engine Roundtable Stories:
Google November Spam Update Rollout Completed After 8 Days
It took about eight days for Google to rollout the November spam update. This update targeted content spam efforts that went against Google’s webmaster guidelines. It seemed to have a more significant update than the previous spam updates.
Search News Buzz Video Recap: Google November Spam Update Done, Google Tests IndexNow, Googlebot IP Addresses and More
I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November spam update seems to be big, at least…
Google Search No Results Found Fishing Game
A few days ago in the Black Hat World forums I spotted a thread that I honestly thought was trying to fool me. It showed a screenshot of the Google Search results page, that had no results found, but where Google added these animated GIF of the fishing game. I thought I was being spoofed.
Google Search Scroll To Text For Sitelinks
Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it seems to now work for some sitelinks.
Google On The Future Of SEO
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn’t sound like much will change in SEO in the near future but maybe there are opportunities for change.
Google Logo Structured Data Supports ImageObject Type
Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.
Coffee Outside The Google Office
Here is a photo from outside of the Google office in Zurich, Switzerland of someone relaxing with a cup of coffee. I guess this is a good way to start the day before coding up some search algorithms?
Other Great Search Threads:
Doing site: in that mode does not conduct a news search. That’s why you get that message specially saying that at the top of the page. It’s been this way since December 2019, both operating that way and showi, Danny Sullivan on Twitter
SEOs Beware, if you use Akamai for your 301 redirects Google might seem them as 404s. The cause of the 404s is due to an incompatibility with how Akamai handles cloudlet redirects to another product in their suite, Cloud Secu, Bill Elward on Twitter
I don’t think it really matters from an SEO POV (maybe that’s why there’s no fixed answer :-)), assuming you work to keep the quality of the indexable content high. I’d use a subdomain because it’s probably, John Mueller on Twitter
I like the new (I think it’s new) organization of conversion actions. #ppcchat, Brett Bodofsky on Twitter
Less Than 50% Of New Articles Are Indexing — Authoritative Site, Reddit
Looks like there might be an issue with users not being able to add location groups as managers to listings in Google My Business. We experienced this today as well. https://t.co/vV8Vpgy3cS, Joy Hawkins on Twitter
These are sometimes such visible parts of the search results, and I honestly don’t know anyone else externally who has as much insight into how they work. From G, John Mueller on Twitter
Ah, got it. I suspect that’s a matter of knowledge graph entities & localization. This seems like a rabbit-hole for @ jasonmbarnard , I feel bad sending so many curious things so I won’t add him directly :-)., John Mueller on Twitter
If it’s a content-based manual action, and if the domain has been expired for a while (I’m just guessing), then once the manual action is resolved, I wouldn’t expect any lasting issues (unless the site used to, John Mueller on Twitter
Search Engine Land Stories:
The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads
Facebook says short posts have the most views while hate speech drops on platform
Freelancers can now offer their services on LinkedIn’s new gig marketplace
Google November spam update is fully rolled out
Google logo schema gains ImageObject type support
Other Great Search Stories:
Analytics
Why Google Analytics and Google Search Console Show Different SEO Data, JumpFly
Industry & Business
Google reorg moves AR, VR, Starline and Area 120 into new ‘Labs’ team, TechCrunch
Suds and Search 88 | Barry Schwartz, CEO of RustyBrick, SearchLab Digital
Google down: YouTube and Gmail hit by outage as Meet and Calendar also affected, The Independent
Links & Content Marketing
The Link Authority Gap – How To Compare The Most Authoritative Links Between Websites Using Majestic, Semrush, and ahrefs, GSQI
B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises, Online Marketing Blog
The Definitive Guide to Brand Storytelling (+ Free Template), Semrush
Local & Maps
Celebrating Thanksgiving as a global community, Local Guides Connect
How to turn on Google Maps dark mode on iOS, Tom’s Guide
Secret Google map tracks your movements all the time—unless you turn it off, TheHill
Mobile & Voice
Don’t Expect a New Google Pixelbook Anytime Soon, Gizmodo
SEO
8 Insights You Can Gain from Competitors’ Top Pages, Semrush
SEO for Startups: 8 Steps to Grow on a Budget, Ahrefs
PPC
Grow audiences during supply chain shortages, Microsoft Advertising
Updated schedule of Google Ads API 2022 releases and sunsets, Google Ads Developer Blog
Updated Microsoft Audience Network policy, Microsoft Advertising
Other Search
Celebrating Johannes Vermeer, Google Doodles
Making Better Future Predictions by Watching Unlabeled Videos, Google AI Blog
Welcoming US-EU collaboration on cybersecurity, Google Blog
Feedback:
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