Daily Search Forum Recap: November 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Got a lot of local SEO stuff for you, including longer, more wordy reviews tend to rank longer and higher in the local panel. Google is testing numerous Local Service Ad headlines. Google Business Profiles now can show how long it will take someone to review your edits. Google Business Profiles also can show your listing’s previous location. And Google is testing the Things To Know in a carousel format.

Search Engine Roundtable Stories:

Study: Longer Reviews Stay At The Top Of Google Local Listings Longer
Joy Hawkins team did another small local ranking study in Google and found that the longer reviews, the wordier reviews, tend to rank towards the top of the reviews and also stay there for longer.

Google Business Profiles Now Showing Review Time For Some Edits
Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let’s say, your business category, Google may show you that this type of edit takes about 10 minutes to be reviewed by someone at Google.
Google Business Profile Can Notate Previous Location
The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that location. I believe the old interface would show you a map pin of your current location as you try to move it but it would not label it as “previous.”
Google Local Service Ads Heading Label Tests
Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad listings.

Google Tests Carousel Format For Things To Know
Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing it in a carousel format.

Lizzi Sassman’s Dog Co-Stars With John Mueller In Google Video
Expect a video, a Christmas video, from Google shortly, where John Mueller maybe gives his news weather report with a Christmas theme. But a special co-star on that video might just be Lizzi Sassman’s

Other Great Search Threads:

Only 4% of Google Business Profiles use the Products section., Darren Shaw on LinkedIn
Google recently added some international ip adresses to the official list, Valentin Pletzer on Mastodon
FWIW looking at your screenshot, it seems a bit suspicious to see the response size fluctuating like that, almost as if you’re serving two different files over time (which could cause issues with caching)., John Mueller on Mastodon
My immediate thought is that your website might be #hacked, because this is what spammers do when they hack a site to host spam., John Mueller on Mastodon
Re-reading my reply, to be clearer: if a specific user-action (like a click on an element) triggers JS that adds links, then we wouldn’t see them. If the JS is tr, John Mueller on Twitter
This has been fixed. it was a typo; thanks for spotting!, Lizzi on Twitter

Search Engine Land Stories:

Twitter has launched 3 new ad targeting options
Yahoo now has a 25% stake in Taboola
Black Friday sales up nearly 12% from 2021
Microsoft is planning to double the size of its ad business to $20 billion
Rich results: 22 things every SEO pro needs to know

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