Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Can Render Animations But They Might Look Weird
Google’s Martin Splitt at TechSEOBoost last week in Boston gave an awesome presentation around how Google crawls and renders, with a deeper dive around Google’s WRS, Web Rendering Service. One note that was interesting was that Martin…
Google To Revise Guidelines Around Rel=next/prev
Google looks like they might publish new guidelines and help documents around what to do now that the rel=next/prev is no longer supported. This news comes via Igal Stolpner on Twitter based on his notes from the Google Webmaster Conference…
Google Translate In Search Can Show Pictures
Just like Google definitions and dictionary results can now show photos, so can Google Translate results in search show photos. Brian Freiesleben posted an example on Twitter and it works for me…
Google Tests Local Pack With Black Ad Label On Desktop
We’ve seen Google testing black ad labels on desktop, but now here is what it looks like in the local pack. Note, the mobile black ad label has been around for some time but…
Google Holiday Market
Google has a Christmas or holiday market in its Dublin office.
This was posted on Instagram and a video slideshow. I guess merchants sold some…
Other Great Search Forum Threads:
Big Drop in the number of new reviews made by customers, Local Search Forum
International SEO Multilang and Multiregion, WebmasterWorld
What is the difference between a PBN & a partner website network?, WebmasterWorld
Search Engine Land Stories:
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
How to level up from a Google My Business apprentice to a GMB master
TripAdvisor buys SinglePlatform to enhance services for restaurants
Other Great Search Stories:
Analytics
4 Scatterplot Hacks for Google Data Studio, ClickInsight
App + Web Measurement in Google Analytics 360, DELVE
How to Select the Right Marketing Analytics Solution, Adswerve
Industry & Business
David Shim Steps Into CEO Role at Foursquare, AdWeek
Our annual pay equity review, Google Blog
Larry, Sergey, and the Mixed Legacy of Google-Turned-Alphabet, Wired
ProBeat: We already know what to expect from Sundar Pichai’s Alphabet, VentureBeat
Links & Promotion Building
How to Find Internal Linking Opportunities at Scale, Seer Interactive
Local & Maps
Here’s the Surprising Reason Waze Still Beats Google Maps. At Least the Police Will Be Happier, Inc
How to stop Google Maps from tracking your location, CNBC
Mobile & Voice
5 ways to beat holiday stress with the Google Assistant, Google Blog
Google Assistant adds topical podcast search and photo sharing via voice, The Verge
Google Assistant is about to get better at taking notes for you, TechRadar
Google is ending support for the Explorer Edition of Glass, Engadget
SEO
Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations, The SEM Post
Measuring and Analyzing the Impact of Holiday SEO Effort, Searchmetrics
PPC
How to Identify the Best Ad Platform for Your PPC Clients, WordStream
Five ways to combine content and PPC to boost your marketing, Vertical Leap
