Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has finished rolling out the December 2021 Google product reviews update days before Christmas. But Google also said there is no need to work on Google algorithmic ranking issues over your holidays – easy for them to say? Google Ads had a bug with conversion reporting that is now resolved. Google said 100,000 URLs won’t impact your crawl budget. Google had a wonderful podcast with David Price, Google legal counsel for Google Search, it was super interesting – at least to me. Google also posted its Kwanzaa decorations in Google Search today.
Search Engine Roundtable Stories:
It’s A Wrap: December 2021 Google Product Reviews Update Done Rolling Out
Google said on Tuesday, December 21, 2021 that the December 2021 Google product reviews update is now fully rolled out. Alan Kent from Google shared this news on Twitter after I asked him for an update – he said “the Google product review update is fully rolled out.”
Google: No Need To Work On Algorithm & Ranking Issues Over Holidays
Google’s John Mueller said on Twitter that when it comes to Google Search ranking algorithm updates – there is no need to work on those SEO issues over weekends or the holidays. He said Google’s “algorithms tend to focus more on the long term.” “So it doesn’t really make sense to “urgently” change a site overall for them,” he added.
Google: 100,000 URLs Usually Won’t Impact Crawl Budget
Google’s John Mueller said a site with 100,000 URLs usually won’t be enough to impact crawl budget. Your site and number of pages should be larger to where you might run into an issue with Google’s crawl budget.
Podcast: Google Search Product Legal Counsel, David Price
For some reason, legal discussions always fascinate me – the nuance in how words are put together, definitions, and the technicality lawyers put into words is just interesting. And of course, you all know I am obsessed with Google and search. So this latest Search Off the Recorded podcast with David Price, the Google Search Product Legal Counsel was pretty interesting for me to listen to.
Confirmed Google Ads Conversions Bug Impacting Non-First/Last Click Attribution Models
Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution (DDA).
Google Kwanzaa Decorations With Special Pagination Bar Now Update For Holidays
Google has now posted its full Kwanzaa decorations in the Google Search results interface both on desktop and mobile search. Yesterday we saw the Google Christmas decorations, earlier this month the Chanukah decorations and now the Kwanzaa decorations.
Google Double Domes
Louis Gray shared a photo of the new Google campus, the new GooglePlex, and he named this the Google Bay View double domes. I guess that works. The new office is still under construction but it has
Other Great Search Threads:
I honestly would rethink the whole site, not just individual pages., John Mueller on Twitter
I see that every now and then – the SEO aspect (and the similar user recognition) is often undervalued, sometimes until it’s too expensive to fix. Also, naming things is hard 🙂, John Mueller on Twitter
It’s been one of our recommended approaches for dynamic mobile/desktop content, it shouldn’t be that problematic :). Also, usually we recommend “vary: user-agent” which would +/- just split mobile & desktop Goog, John Mueller on Twitter
Start a thread here: https://t.co/7eJJsYJefK The local team does appreciate feedback. It helps to give specific local queries (IE city names, not entire states) and if possible example, Danny Sullivan on Twitter
This year, we found pride in ourselves and within our communities. Visit https://t.co/uTFTIS2XB4 for a deeper look into this year’s top trends. https://t.co/rcguaGWjfv, Google on Twitter
Why is that not good? Changing a domain name is a big deal, you shouldn’t just do it for fun. However, there are lots of docs on how to do it., John Mueller on Twitter
Search Engine Land Stories:
Microsoft Bing’s Shopify integration now live with buy now
Google Ads issue affected a significant subset of users, now resolved
Build a high-impact SEO strategy in 2022
Google December 2021 product reviews update is finished rolling out
Inclusive marketing resources to strengthen your brand’s messaging
Google Search Console accessibility issues fully resolved five days later
DuckDuckGo to launch a desktop browser
Other Great Search Stories:
Analytics
Data-Driven Design: Retaining Creativity, Seer Interactive
Quick Introduction of the New Report Publishing Control in Data Studio, ClickInsight
Why You Should Pay Attention to Your GA4 Conversion Events, CMSWire
Where To Find Goals In Google Analytics, Koozai
Industry & Business
Google CEO addresses employee concerns over loss of candor and honesty, CNBC
Google hopes dragonscale solar will take wing at Silicon Valley sites, Mercury News
Microsoft Advertising organizational update, Microsoft Advertising
Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions, Microsoft Advertising
Austria’s New Copyright Law, Google Blog
Links & Content Marketing
Get content inspiration from December’s top search trends, Google Blog
Link Building Outreach, Semrush
Link Building: Is it a total racket?, Location3 Media
Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results, Online Marketing Blog
Local & Maps
Apple Maps ‘Detailed City Experience’ Now Available in Seven Cities, iDropNews
Apple’s Updated 3D Maps With Custom Landmarks Available in Philadelphia, MacRumors
Eagle-eyed Redditor spots a flying Stealth Bomber on Google Maps, TechRadar
Mobile & Voice
How to delete voice history from Amazon Alexa, Google Assistant, and Apple’s Siri, XDA Developers
Pixel Watch to have next-gen Assistant, may use Exynos chip, 9to5Google
SEO
11 Tips For Running A Successful SEO Writing Business, SuccessWorks
Google Forgets About URLs in the Indexing Queue, Onely Blog
Google’s 2021 December Product Reviews Update – Analysis and Findings Based On An Extended And Volatile Holiday Rollout, GSQI
How to measure loading speed?, Oncrawl
What are LSI Keywords and What I Use Instead of Them?, SEO By The Sea
How to Create a Topical Map, RankRanger
PPC
Five Techniques Paid Social Experts Must Know, PPC Hero
Microsoft Bing + Shopify integration is now live!, Bing Search Blog
PPC Advice For 2022 From The Vertical Leap Team, Vertical Leap
Search Features
Microsoft Edge may be sending search results to Microsoft! Here is how you turn that off, gHacks Tech News
Other Search
DuckDuckGo is working on a privacy-focused desktop browser, The Verge
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
