This is fun – as you know, the SEM community is not super happy about the change in requirements around the Google partner badges. Google tried to clarify and dumb it down a little but in short, SEMs feel the requirements align too much with Google revenue goals and less with client goals.

So Greg Finn made his own badge named Client Partners at https://client.partners/. It says:

Some SEMs would like to drop their Google badges and replace it with this one:

Here is what Greg Finn said about this:

Now, will this take on? I am doubtful. It would be cool and amazing if it did. But I am doubtful.

Forum discussion at Twitter.