Below is live coverage of the SEO 2011 & Major Trends in Search Marketing panel from the PubCon 2011 conference.
Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.
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Barry Schwartz:
1:26:17 pm
Start in about 5 minutes
Barry Schwartz:
1:29:09 pm
Barry Schwartz:
1:30:43 pm
They are loading their presentations…
Barry Schwartz:
1:34:51 pm
Still waiting…
Barry Schwartz:
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I just offered them my USB drive
Barry Schwartz:
1:37:39 pm
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1:39:53 pm
Barry Schwartz:
1:40:08 pm
Okay, Daniel Boberg is up and he is looking right at me! Spooky
Barry Schwartz:
1:40:23 pm
He will talk about Major Trends in Search Marketing
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1:41:10 pm
He worked at Microsoft, GoTo.com, OVerture, Yahoo and then Tallwave and SyCara
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1:43:15 pm
1) Massive Company Effect – these guys are big – Google 195 billion – Microsoft 224 billion – Facebook $60B – Yahoo $20B – Apple $367 billion market cap
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Apple is a major new change to the marketplace
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1:44:33 pm
Apple vs Google
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1:45:38 pm
(2) Platform Automation: – Marin software with 1100 customers and $2.7 billion in ad spend – Kenshoo with $15 billion in sales revenue and 650 million keywords – Efficient Frontier over $1 billion in ad spend – Adobe / Omniture is a top 3
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(3) Multi Channel Search: – Organic – Paid – YouTube – NEws – Images – etc
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With all content becoming digital, everything can be searched
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1:49:05 pm
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Spend Projection
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1:49:40 pm
(4) Social Signals in Search is the next major trend
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1:50:10 pm
Social networks and blogs count for 1/4th of the total time spent on internet and growing, etc etc
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(5) Content Marketing : It has emerged as a new niche within our space.
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1:52:55 pm
Everyone considers themselves as a publisher
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Some nice stats…
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(6) Local and Mobile is the next trend
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1:55:02 pm
Mobile device adoption is big
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1:55:11 pm
Mobile clicks can reach 20% of the clicks next year
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1:55:28 pm
44% of total searches for holiday gifts can be from mobile the end of this year
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1:55:44 pm
30% of businesses have increased mobile marketing budgets in the past two years by 50%
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(7) Privacy is the next trend
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1:58:03 pm
The European Privacy Law & Cookies went into effect this year
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1:58:27 pm
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If this trend continues, it can have a ripple effect across the entire digital marketing industry
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1:59:26 pm
Google SSL change is one of those big changes
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2:00:17 pm
In Summary: Industry is changing, be prepare for those changes
Barry Schwartz:
2:01:28 pm
Q&A for first part and then Greg Boser is up for SEO 2011
Barry Schwartz:
2:05:30 pm
Greg is now ready
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2:05:56 pm
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2:06:41 pm
Barry Schwartz:
2:07:40 pm
He actually just put this presentation together while Daniel was talking because it some how got lost
Barry Schwartz:
2:07:54 pm
Greg has been doing this for 15 years
Barry Schwartz:
2:08:13 pm
A year ago, hejoined BlueGlass, so now he is at a larger agency
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2:09:19 pm
Major changes in the year?
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2:09:44 pm
It was the most chaotic year based on the number of changes
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2:11:00 pm
(1) Moving from a Page Quality to Site Quality metric from Google, i.e. Panda
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2:11:54 pm
It was about making as many pages as possible and now that strategy is no longer such a good strategy, people are removing pages to boost value of the more important pages
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2:12:46 pm
Recovering from Panda is really changing your business model
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2:13:17 pm
(2) Human Engagement
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2:13:33 pm
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2:13:37 pm
Slide from rand
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2:15:16 pm
FYI, most of these slides so far are from his preso from 2 days ago at http://www.seroundtable.com/seo-hot-topics-and-trends-14273.html
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2:16:17 pm
(3) Brute force SEO is dead – Automated filtering – Automated correction
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2:18:53 pm
(4) Extreme Localization – Google Goes Insane with localization
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2:20:32 pm
But in reality, change is good. So Embrace it and find new areas of opportunities
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2:23:49 pm
Focus For The AGency: – Learn to say no to people – Autonomous solutions is important – New Products/Services to solve common problems
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2:29:37 pm
Focus on The Client: – You can’t do 20% of the stuff you need to do and gain 20%, you need to do 100% – Don’t be afraid to go rogue, it is about reducing departmentalization, bring it together – Proof of concept is key – Embrace open graph and individual identities for your employees
Barry Schwartz:
2:30:18 pm
Greg is talking about my face and how much he loves looking at it
Barry Schwartz:
2:31:03 pm
He is talking about authorship rich snippets, example
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Barry Schwartz:
2:32:25 pm
That is all – Q&A time
Barry Schwartz:
2:32:55 pm
Next session at 3:15p PDT
