The Internet Retailer magazine reports Court holds SEO firm responsible for online sales of counterfeit golf clubs.

An SEO firm was ordered to pay $770,750 in statutory damages because his client sold counterfeit golf clubs. The client was only ordered to pay $28,250. Got that?

Here is an excerpt from the article:

There is a WebmasterWorld discussion around this ruling. Some say that the SEO company should have been more careful and deserves what they got, while others find it crazy that an SEO firm can be held liable for their client’s web sites.

One moderator said:

While others said:

I am a bit shocked by this ruling but I didn’t review all the details. Did the SEO company offer a revenue share model? There are a lot of questions but honestly, I just did not dig into the case.

Forum discussion at WebmasterWorld.