Below is live coverage of the SEO For Google+ & Google Search panel from the SMX West conference. This coverage is provided by Barry Schwartz of RustyBrick.
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Starting in a few minutes
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SEO For Google+ & Google Search (#smx #22A) It hasn’t even been a year since Google launched Google+ and associated +1 buttons, but they’re already having a dramatic impact on Google’s search listings. Google’s new social network affects search rankings as well as how listings appear. In this session, the latest knowledge and tips on how you can’t ignore Google+ if you’re hoping to do well with Google Search. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers: Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos) Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller) Daniel Dulitz, Product Manager, Google (@dulitz) Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
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Note to self, add fancy quote support to live blogging platform. 🙂
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Danny is starting this off now with a sponsored ad
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Danny said, Google+ turned things on their head for SEOs. It is remarkable.
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I should keep taking pics of danny, the flash seems to bother him
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Daniel Dulitz, Product Manager, Google (@dulitz) is first up
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Google’s fundamental goal has not changed, to surface the best content even without SEO
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Google has hundreds of quality sginals and refine them all the time
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You can’t ignore Google+ if you are hoping to do well with Google Search
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In the old days, your web domain was your identity. The rankings were based off mostly on links pointing to the web page. Now you can use rel=author to link your page to your name. Now, with Google+ page, you can link your web site to your page as well.
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Put this all together, we start with what is this page about, through rich snippets, schema.org/microdata
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They tie that in by seeing who is interested in it via +1 and who wrote it via rel=author
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Then they use that info to see who’s interested in them (the people who +1 the content and the people who write the content) (i.e. circles)
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An example is Joe’s Camera
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Pick and area of expertise such as point and shoots. Create a Google+ page. Find great content across thew web (some i might create), then post about that content on the + page. Then promote yourself as an expert because I am and people add you to circles, etc.
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Before Google+ social networks let you do three things: (1) Friend and fan (2) Post and discuss (3) Read friends’ posts
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Google+ includes those three things but adds: (1) Hangouts (more intimate) (2) Search
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Final summary slide
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Next up is Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos)
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Will take a look at how Google+ represents itself in Google search results,
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I assume most of this will be pictures… so watch them stream in to my live blogging…
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Clicking through takes you to the + brand page.
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To be eligible to direct connect, you need to connect them and here is how http://support.google.com/plus/bin/answer.py?hl=en&answer=1711199
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This is good to occupy more space on the google search results page…
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This is now logged into Google
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People search algo
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Also
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Clicking through takes you to search results
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Authorship helps you stand out in the SERPs
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Google also shows + results for topics in search
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This impacts adwords, since they are pushed down
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Takes you to search results when you click on them
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It isn’t just limited to topics but also brand names
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Even for long tail keywords
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+1 annotations are associated also
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Google is so into Google+ it takes up a lot of space on their home page
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He skipped over the tips
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Most people in the audience didnt realize all those features.
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Next up Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
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This is going to be technical….
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Adoption rate:
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Enable Direct connect: (1) Add badge / snippet of code to your web site (2) Put web site link in Google+ page
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(3) Google+ badge helps enable direct connect, helps enable rel=author and encourages people to add your brand to circles
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https://developers.google.com/+/plugins/badge/config
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(4) Test your badge code with the http://www.google.com/webmasters/tools/richsnippets
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(5) Add your URL to the Google+ page in the “web site” Box
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+1 buttons….
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Here is the code to add +1 button to your content http://www.google.com/webmasters/+1/button/
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Add this plugin warning: The Google button is a Google bookmark button… It is not +1
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So go update your code
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You can measure +1 in Google Analytics and Webmaster Tools
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Last up Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
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Yea, SEL audience is on Google+
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Here is the feature break down by platform
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Managing your site and brand page…
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She saves search and see trends
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Monitor what people are saying on your brand
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Always check notifications
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Posting links is important, important to tag those links, use UTM tracking parametersÂ
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You can also bad phrases by using * and * to bold and
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Posting links as images,
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Cross promote between social networks, ie. between Google+ and pintrest
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Also promote other content, not just your own content.
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Tagging is important also
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Cause when you tag, you show up in their notifications
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hashtags are also important
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Do Google Hangouts but it is a little bit limited, up to 10 people. Unless you have on air…
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Organize your circles. SEL has circles for staff, media, brands, etc. but another great idea is : – Commenters – Newbies – Researchers – Loyalists
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Ripples:
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But she isn’t clear on what to do with it.
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Summary slide:
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Q&A Time… next session in about 2 hours: 1:30pm-2:45pm Schema.org, Rel=Author & Meta Tagging Best Practices by Barry Schwartz and Keri Morgret Differentiate Or Die by Avi Wilensky
