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TripAdvisor Requires Hotels To Link Back For Listing?

TripAdvisor LogoA WebmasterWorld thread has a post from a member I trust. The post is about TripAdvisor’s listing policies requiring those who want a listing to link back to TripAdvisor’s web site.

He wrote:

TripAdvisor has a linking information page with detailed instructions on how they want you to link to them. Clearly, there is no nofollow attribute in there.

Tnooz ran a story showing that most of the listings on TripAvisor do not have links from TripAdvisor back to the hotel.

In any event, requiring a reciprocal link, if true, is a bit risky for TripAdvisor.

We know TripAdvisor and Google have had their fights in the past – will this lead to one more?

Forum discussion at WebmasterWorld.

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