This week, we reported on another Google Search algorithm update, but only one, it was on May 22nd and it seemed really big. Google did not release a broad core update in 2021, but it will announce a future update when it is ready. Google mobile first indexing is still not fully done yet, 4.5 years later. Google is testing a “also covered on this page” section in the featured snippets. Google is also testing a “hear this out loud” button on featured snippets, I think in India. Google is testing expandable more specific searches box. Google said they sent 2.9 million manual actions in 2020, which was down from previous years. Google won’t share how the page experience update core web vital metrics add up for a ranking factor. Google said you can redirect your core web vital scores to another page. Google said creating unrelated content for link building is a wasted opportunity. Google Search Console dropped the generic rich results type filter in the performance report but added a new rich result type for practice problems. Google released another outstanding Search Off the Record podcast. Martin Splitt from Google said that his team really does not have access to ranking factor details. A poll showed that most of your SEO recommendations do not get implemented. 40% of SEOs said they would remove AMP after the page experience update. Google released a boat load of Google Ads features and news, I summed it up. Ginny Marvin now manages the @AdsLiasion account on Twitter for Google Ads. And I switched my newsletter to a custom build platform, subscribe and let know if you have issues. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Search Topics of Discussion:
May 22nd Google Algorithm Update Is Off The Charts
6 Months Since The Last Google Core Update, Google Will Announce When A New Update Is Released
Google Mobile First Indexing Still Not 100% Yet
Google Featured Snippets Tests Also Covered On This Page Links
Google Search Results With Hear This Out Loud Button
Google Tests Expandable More Specific Searches
Google Sent 2.9 Million Manual Webspam Actions In 2020; Less Than Previous Years
Google Won’t Share How Core Web Vitals Ranking Metrics Add Up
Google: Redirecting A URL To A New URL Will Redirect The Core Web Vital Metrics
Google: Creating Unrelated Content To Build Links Is A “Wasted Opportunity”
Google Search Console Performance Report To Drop Rich Result Type
Practice Problems Search Appearance Filters Now Available In Search Console Performance Report
Google Podcast: Deeper Insight Into Serving & More Fun Tidbits
Google Search Advocates Aren’t Suppose To Know About Ranking Anymore
Poll: 56% Of SEOs Say Fewer Than 40% Of Their SEO Recommendations Are Implemented
Poll: 40% Of SEOs Will Remove AMP After The Google Page Experience Update
New From Google Marketing Live: Hotel Ads, Local Ad Campaigns, Product Feeds, Customer Match & More
Ginny Marvin Now Offering Google Ads Help @AdsLiaison On Twitter
Email Newsletter Update: Google Feedburner Is Out

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