Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact, they are super calm. Google clarified that the helpful content update does not yet demote hosted third-party content. Google Bard added a bunch of features, including the ability for Google Search to double-check the answers. Google said quality affects every system in search and then dug into quality of old large sites. Google’s John Mueller said a compilation of ChatGPT output is not unique content. Google had some more issues with site names, this time in the Google News tab. Bing announced big updates to the Bing Webmaster Tools performance report, but Bing did not break out Bing Chat data there. Bing Webmaster Tools sitemap index coverage report is fully live. Bing is dropping the disavow link tool. Bing Chat is rolling out personalized answers, what we’ve been calling memory. Bing Search shows recent Bing Chat topics at the top of some searches. Google raised its ad prices to reach revenue goals. Google expanded its access to its AI tools. Google Ads has a new indicator for limited by bid strategy. Google Ads caused confusion during a migration of mapping data from UA3 to GA4. Google Maps updated its fake engagement and personal information user-contributed policy. Google is testing blue highlighted texts in normal snippets. Google is testing EU energy label icons for products. Bing is testing a new lock icon on secure websites. Google AdSense has updated its verifications. And congrats to Yusuf Mehdi and Mikhail Parakhin of Microsoft Bing on their promotions. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
Google September 2023 Helpful Content Update Current Impact & Volatility
Theories On Why The Google Tracking Tools Show Calm Volatility & Weather
Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet
Google Search Can Now Check Bard’s Answers
Google: Quality Affects Everything In Google’s Search Systems But What About Large Old Sites
Google: Compilation Of ChatGPT Output Is Not Unique Content
Google Site Names Issues Continue For News Tab?
Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden
Bing Webmaster Tools Sitemap Index Coverage Is Fully Live
Bing Webmaster Tools To Remove Disavow Links Tool
Bing Chat Personalized Answers – aka Memory
Bing Search Showing Recent Bing Chat Topics
Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said
Google Expands AI Tools For Search Ads
New: Google Ads Indicator “Limited By Bid Strategy”
Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion
Google Maps User Contributed Policy Fake Engagement & Personal Information Updated
Google Tests Blue Highlighting Text Within Search Result Snippets
Google Search Tests European Union Energy Labels On Products
Bing Tests Lock Icon In Search Results For Secure Websites
Google AdSense Gains Real Time Verification & Meta Tag Verification
Yusuf Mehdi & Mikhail Parakhin New Roles At Microsoft With Panos Panay’s Departure
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