Another busy week in search with two more updates. First we had a Penguin refresh, impacting 0.3% of the queries. Then we had a Page Layout update impacting 0.7% of the search queries. Google’s updated guidelines talks about how widely distributed footer links is a form of a link scheme but what does that mean? Google’s Matt Cutts talks about guest blogging for the purpose of links. Google Mobile has a new slide of black navigation bar. Bing Image search is polluted with malicious links according to a study. Google AdWords now has their own credit card. Google Search Quality Team was renamed to the Search Quality Team. 65% said a full recovery from Panda is not possible. 63% said their AdSense earnings is down historically. I scored a 100% and got my Google Power Searching certificate last night – go me! That was this past week at the Search Engine Roundtable.

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Search Topics of Discussion:
October 2012 Google Webmaster Report
Google Released 3rd Penguin Update: Not Jarring Or Jolting
Google Page Layout Algorithm Officially Updated
Google’s New Link Schemes: Widely Distributed Footer Links
Google On Guest Blogging For Links
Google Mobile Now With Slide Out Navigation Bar
Report: Image Search & Bing The Most Likely To Contain Malicious Links
Google Now With AdWords Business Credit Card
Google’s Search Quality Team Renamed Google Knowledge Team
68% Say Full Recovery From Google Panda No Possible
63% Say Google AdSense Earnings Down
I Got My Power Searching Google Certificate

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