This week, I did a bit of a look at what we are seeing around this big December 2021 Google products reviews update. I also spoke about a possible, unconfirmed, Google local search ranking update. Google also rolled out a new design for the local pack, with the map on the right. Google Search Console updated the news performance report at probably the worst time. Google has rolled out a new design for top stories also, right. Google iOS testing a new suggested clips featured snippet layout. Bing has new ways to search local stores, but I think it requires advertising. Google SafeSearch has a new notification for searchers plus we showed how a site took a month to be reclassified out of the SafeSearch adult filter. Google spoke about what to do if your author changes his or her name. Google said adding the name of your category or topic to your URLs won’t matter. Google spoke about inclusive language in search and how it impacts crawling, indexing and ranking. Google Ads had another spending bug, expect refunds if you were impacted. Google is showing two ads in the local panel. Google Ads image extensions are now on desktop;. Google Ads has updated the custom columns design and features. Google Ads updated its election and political policies. Google Ads experiments no longer require campaign drafts. Microsoft advertising has four new attributes for your Bing Ads Alexa.com is going away, I spoke a bit about its history in SEO and search. Google also posted its year end searches of the 2021 year. That was this past week in search at the Search Engine Roundtable. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:
December Google Product Reviews Update Is Lit
Google Local Search Ranking Algorithm Update Last Week
Official: Google Moves Local Pack Results Higher & Map On Right Side
Google Search Console Performance Report Updated For Google News – Impression Changes
Google Rolling Out New Top Stories Layouts
Google Tests New Suggested Clips Video Feature Snippets Layout
Bing Local Store Search For Inventory & More
Google SafeSearch Filter Removed After A Month & New SafeSearch Notice
Google On How To Handle Changing An Author’s Names
Google: Category Or Topic Name In URL Slug Is Not Important For SEO
Google Search Efforts On Inclusive Language
Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value
Two Google Ads In Local Pack
Google Ads Image Extensions Come To Desktop & More
Google Ads Custom Columns Design Update With New Metrics & Functions
Google Ads Election & Political Ad Policy Changes For 2022
Google Ads Experiments No Longer To Require Drafts Requirement
Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes
Alexa.com Going Away – Old Tool SEOs Used To Predict Google Rankings
Google 2021 Year In Search – Top Searches

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!