This week, we may have had a larger Google update roll out around December 11th, before that a possible Google Analytics bug. Google expanded BERT to 70+ languages but still impacted 1 in 10 of queries for where it is implemented. Google News revamped a bunch of stuff around top stories, it now uses BERT and other machine learning. You also do not need to be included in Google News to show in Google News. That means Speakable markup works for none Google News sites. Google News Publisher Center was updated and news content comes from the web. Google Search Console now reports on errors where you incorrectly tag a URL. Google Search Console now shows more specific errors around job postings. Google will provide more guidelines around pagination with rel=next/prev being gone. Google Translate shows photos for what it is translating. Google is teasing local service ads for realtors. Google is testing the black ad label on desktop for local ads. Google is testing a review carousel in the local pack. Bing does webmaster outreach for crawling issues. Bing has to determine the cost/value of a ranking improvement change. Bing says you need to be okay with not being perfect if you use machine learning. Alexis Sanders made a new SEO game that is fun to play. This weeks’ vlog was with Ben Cook from Perficient Digital on site migrations. That was this week in search at the Search Engine Roundtable.

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Search Topics of Discussion:
Recent Google Algorithm Update Chatter May Be Related To An Analytics Bug
December 11th Google Search Ranking Algorithm Update Signals
Google BERT Now International Supporting Over 70 Languages
Google BERT International Launch Still Impacts ~10% Of Queries
Google News Submission Not Required, Powered By BERT & New Top Stories Features
Google: Speakable Markup Works Outside Of News Content
Google News Publisher Center Updated & News Content Now From Web
Google Search Console Showing Errors For Incorrectly Tagging URL With RDFa or Microdata
Google Search Console Job Postings Errors Adjustments
Google To Revise Guidelines Around Rel=next/prev
Google Translate In Search Can Show Pictures
Google Tests Local Service Ads For Realtors
Google Tests Local Pack With Black Ad Label On Desktop
Google Tests Review Carousel In Local Knowledge Panel
Bing Does Reach Out To Webmasters With Search Issues
Bing: Cost & Value Determined In Bing Core Ranking Improvements
Bing: To Use Machine Learning; You Have To Be Okay With It Not Being Perfect
Fun SEO Role Play Game
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations

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