Business Insider some how, some way, claims to have received an early copy of a redesigned Yahoo home page, supposedly Marissa Mayer’s doing (as new CEO).

The new home page is a lot cleaner, tighter, but missing one glaring thing to me. The purple in the Yahoo! logo. They have purple in the search button but it seems like Yahoo’s branded purple color may be going out?

Here are screen shots (click to enlarge them):

The Yahoo Home Page Test (Not Live Yet):

The Existing Yahoo Home Page (Old One):

I covered this on Marketing Land on Friday and then posted it on Google+. Here is some reaction:

Forum discussion at Google+.