A week ago, Yelp was featured on South Park under the episode title You’re Not Yelping, it is incredibly funny. The characters go into restaurants, tell the owners they are Yelpers, and the owners give them top preferential treatment, in fear of getting a bad review. Here is the episode at CC and here is just a snippet:

NOTE: I wouldn’t watch it at work:

Then yesterday, I spot this hoax article on NBC.com.co named Yelp Sues South Park For $10 Million Over Latest Episode. It is so funny because you’d think a company like Yelp would actually do that.

The local search folks in the Local Search Forums are having fun with it. One said:

Here are some more comments:

Forum discussion at Local Search Forums.