Julie Joyce writes on the SEO Chicks blog talks about the American Express believes that SEO is a waste of money. The idea is that there are snake oil salesmen (not all SEOs do this, though), but it ends up affecting the industry as a whole. Just because someone promised “guaranteed top 10 rankings in 90 days” doesn’t mean he’s doing it right or ethically. The industry shouldn’t take a hit for that, but unfortunately, they do.

Julie says that you shouldn’t give out bad advice as it’s extremely irresponsible.

And she ends the article with a bang: that bad advice isn’t much better than bad SEO. So there, AMEX.

Forum discussion continues at Sphinn.