We all have to make website updates some time or another. Sometimes it’s an easy fix that you can do within the scheme of your web design. In other cases, a 301 must be implemented. How does this impact other activities?

Well, if you have a Google AdWords campaign and you just established a permanent 301 redirect to the landing pages, is that enough? Will that cause an extra load time? Is it better to update all the URLs in the campaign so that it bypasses the .htaccess with your 301 redirect and goes straight to the new URL? Sometimes, there’s a fear that this will kill the good-established history on the account.

Justifiably so. And there should be no severe slowness if you keep your 301s intact, according to forum members.

Got anything to add? Forum discussion continues at WebmasterWorld.