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Google Testing Green Backgrounds & Turns Directory Ads Green

The iCrossing Blog posted screen captures of Google experimenting with green in the Google user interface. In addition, Google has changed from the yellow background color for their ads to green, within the Google Directory. iCrossing actually reported this two weeks ago but I I missed it until I spotted a Search Engine Watch Forums thread on his findings.

Here is a screen capture of a search on ipods at the Google Directory:

Google Green Ads and Nav

I see that green user interface myself, but I don’t see the green look at a normal Google web search, like iCrossing showed for a search on car insurance.

Here is what I see:
Google Green UI

Here is what iCrossing sees:
Google Green UI

It may be that iCrossing has a browser cache issue from moving from the directory to web search? Maybe? I am not sure.

Forum discussion at Search Engine Watch Forums.

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