In this Memorial Day weekend recap, I discuss the recent Google changes, floating fours, case sensitivity, minus X penalties and the local universal search change. I mock Microsoft Live Search’s Cashback program. I looked into Ask.com’s search update and then move to Yahoo’s search ad change. Google updated the AdWords billing page. Plus SEOs are not rats, go figure. Check it out and don’t forget to listen for a chance to win schwag, by commenting below at SERoundtable.com.

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Some Of The Topics Discussed:
Google Search Index Update: May ’08 UpdateMore Google Floating Four TheoriesGoogle Still Showing Different Results Base on Case SensitivityA Deeper Look at the Minus X Google PenaltiesGoogle Universal Search Local Results Adds “Change Location”Microsoft to Offer Cash Back to UsersPossible Ask.com Search Update?Yahoo Reduces Top Ads & Changes Ad Layout SlightlyGoogle AdWords Updates Billing PageMost SEOs Don’t Report Competitors To Google

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