I have been a huge fan of FeedBurner, RSS feed management company, for a really long time. Yes, before Google bought them and even before they had most of their cool features. In any event, I noticed a Google Groups thread, where FeedBurner announced that they have stopped accepting new publishers into the FeedBurner Ad Network (FAN).
Matt S. of FeedBurner said:
Yes, Google is going to push FeedBurner publishers into using the AdSense for Feeds solution. I personally never liked AdSense for Feeds because of the low payouts. But recently, in the past six months or so, FeedBurner’s Ad Network (FAN) has been paying out about 10 – 25% of what they use to payout.
Approximately since April of this year, the payouts have honestly been a joke. Why? I suspect because the FeedBurner team is less interested in finding ad partners and more interested in pushing publishers into AdSense.
This may mean that in a few months, I might migrate off FeedBurner for RSS ads and take that in-house as well. If you run FAN, are you experiencing the same thing?
Forum discussion at Google Groups.