Are you a Google AdSense publisher? Do you have a Google Analytics account? If so, you may be in for a surprise, since there’s a rumor circulating that Google Analytics may soon include Google AdSense data. This information comes from thegooglecache.com (where the post has been pulled) and Amit Agarwal, and this has subsequently been reported on Search Engine Land, where screenshots are available. One such screenshot is shown below:

Many forum members are excited at this possibility. One says that it “might “eliminate the hassle of comparing adsense impressions to google analytics page views,” which is certainly true. It’s better to combine the greatest features than to have them scattered throughout for sure.

The only concern is for those who share their analytics data with clients or colleagues; in this case, those sharing analytics data may not want others to see financial information. However, you can likely use a filter — or Google may come up with a good solution to hide this information from those sharing the analytics account.

Forum discussion continues at WebmasterWorld.