To continue our coverage of Google ads on Yahoo Search, where advertisers are both happy and sad about this deal…

The SEC has been sitting on reviewing the deal and requested more time. Google CEO said that with or without SEC’s review, they will be launching the deal on October 11th.

“While we have been talking to regulators, we don’t know what their position is,” Schmidt said. “We don’t know if they think it’s a good deal or poor deal.”

There is some leeway on that date, but not much, said Schmidt.

This is very important for search marketers.

Forum discussion at Search Engine Watch Forums.