If you are browsing videos on YouTube and spot affiliate links to Amazon or iTunes under the movie frame, don’t be surprised – it is part of Google’s new monetization efforts for YouTube.

I wrote about this at Search Engine Land last night. In short, it starts with select publishers – specifically music video labels and can move on to other videos. You can read more about the specifics at The Google Blog. Here is a picture of the current affiliate links:

So far, the forum discussion around this topic is pretty low.

Forum discussion at WebmasterWorld.