Back in “the day,” Alexa was a very talked about tool for checking the traffic data for a third party site. These days, people know to take Alexa’s data with a grain of salt. Alexa data can be easily spoofed and tampered with, at least – that is what I am told, so just be careful when using it.
That being said, DigitalPoint Forums has a large discussion on Alexa. They claim it has just updated their numbers.
Scanning the thread, it seems like most webmasters are happy with the new results. One said:
Again, be careful when using this data.
Forum discussion at DigitalPoint Forums.