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Should Google Go The Rel=Follow Route? Opt In vs. Opt Out

There is a pretty funny thread for anyone who is somewhat familiar with the SEO industry. A thread at Google Webmasters Help has this SEO who goes on a rant about the nofollow and what have happened to links. In fact, he says that Google should consider all links nofollow by default and require webmasters to add a rel=”follow” to links that they deem respectable enough to deserve any link equity.

Here is the webmaster’s post:

Now how is that for a rant? I kind of agree. I mean, the nofollow link attribute was originally designed to prevent spam in blogs, forums, and any open web form. Now it is used for ads, for managing your internal PageRank and to penalize sites. I am not going to go off on a rant on the nofollow attribute, so I will stop there.

The Google Webmasters Help thread has a lot of discussion around the nofollow attribute. It makes for a fun, pre-weekend read.

Forum discussion at Google Webmasters Help.

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