I am shocked that Google is revealing the revenue share split of the AdSense content and search network. Google said today they give publishers 68% of the ad revenue earned on the content ads and 51% of revenue earned on the search ads.

Google told me on the phone that this is the same share worldwide for all publishers who signed up online. There are special deals made for partners, I guess such as Amazon.com. But the majority of publishers make 68% or 51% depending on the network type.

I did expect Italian publishers to get this information. But I guess Google felt it was easier to just share it with everyone.

Google promised to add these revenue share details to the reports within the AdSense console within the upcoming months.

A very active WebmasterWorld thread already has a lot of discussion around it. Most people are saying they are surprised Google gives so much. 68% is pretty high, but I think our estimates show overall it was about 70 to 75% share. Keep in mind, our estimates included special partners, which obviously have a higher share of revenue, when compared to the 68% shared with most publishers.

Do you think 68% revenue share on the content network is high or low?

68% AdSense Revenue Share Is…online surveys

Forum discussion at WebmasterWorld.