I thought my fourth post on the Google May Day update would be it for the month of May, but I was wrong. In my fifth post on May Day in May 2010, Matt Cutts has released a video on what is going on in this “May Day update.”

In summary:

April 28th – May 3rd is when it happenedAlgorithmic changeImpacts long tail searches more than short tail searchesIt is “deliberate” and will be sticking aroundQuality changeNo relation to Caffeine but Caffeine is “proceeding to pace”No human manipulationThis is not temporaryIf you are impacted, assess your site for quality

Here is the detailed video from Google’s Matt Cutts:

Matt also now has his hair back.

Forum discussion at WebmasterWorld and Sphinn.