We have talked about reciprocal links dozens, maybe hundreds, of times here already. However, a new thread at WebmasterWorld tries to understand the issue, if any with them.

The overall understanding from the thread is that reciprocal links still work and work well. The issue comes up when you do it “excessively” where your links are coming from unrelated web sites and you are linking back to unrelated pages.

Senior member, Whitey is asking if there is a way to automate the reciprocal link request emails to see if they don’t appear to be automated and excessive to Google.

Martinibuster, the moderator of the forum goes into the issue:

As one member said, reciprocal links are unavoidable, in a sense.

What is your take?

Forum discussion at WebmasterWorld.