Every day I hear of several reports of Google banning and suspending AdWords advertisers with no cause – at least according to the advertiser. Until now, no one really made Google shiver after them being suspending. Yea, there were some court cases, but typically Google always wins.

Maybe not this time!

Reuters reports the French authorities are requiring Google to “clarify within four months the scope and impact of the AdWords conditions applicable to devices aimed at evading traffic speed cameras and said Navx’s AdWords account should be restored within five days.” If they don’t, Google may be fined.

First Italy beats Google, which leads to more transparency. Now, France is going after AdWords to provide more transparency. Transparency is great, so I do hope this leads to something positive – a win win – for both advertisers and Google.

I need to say, this is a significant ‘order’ from the French regulators that Google must comply with or fight in court. This is a significant event in history of the SEM industry.

Forum discussion at WebmasterWorld.