Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We looked at if the Google March 2023 core update had any local search impact. Sundar Pichai said Google will use generative AI in search. Bing Chat may soon support third-party plugins. Google Ads will deprecate non-last-click rules-based attribution models in Google Ads and Google Analytics. Google can learn how to crawl your site’s URL patterns and structure. I also posted a vlog interview with Igal Stolpner on international SEO.
Search Engine Roundtable Stories:
Google March 2023 Broad Core Update Impact Local Rankings?
Did the Google March 2023 Broad Core Update impact local search rankings? That is the question many local SEOs are asking in the Local Search Forums.
Bing Chat May Support Third-Party Plugins Soon
We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he said “Stay tuned,” as if it is coming soon.
Google Will Use Generative AI In Search
The Wall Street Journal has an interview with Google’s CEO, Sundar Pichai, on AI, the future of search and all this Bard and AI stuff. In short how AI might impact the future of search.
Google Ads To Deprecate Non-Last-Click Rules-Based Attribution Models: First Click, Linear, Time Decay & Position-Based Attribution Models
Google announced that it would deprecate non-last-click rules-based attribution models in Google Ads and Google Analytics starting in July 2023 and then completely by September 2023.
Google: We Learn How To Crawl Your Site’s URL Patterns
Google’s John Mueller said when it comes to sites with pagination and large site’s faceted navigation, Google will learn how to crawl it. He said on Twitter, “we do try to “learn” useful URL patterns for sites.”
Vlog #218: Igal Stolpner On Moving From Tel Aviv To New York & Starting His Own Niche SEO Agency
I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade…
YouTube Interview Stage Area In Hong Kong
Here are some photos from the Google office in Hong Kong of a YouTube interview stage area with director chairs, light up YouTube sign, YouTube banner logo and more.
Other Great Search Threads:
Adding the mic widget from the Bing app to your iOS lock screen gives you easy access to issue a voice search to the new Bing, Michael Schechter on Twitter
Helping a client with a large-scale migration that launched this week. So, I created an indexing monitoring system that can check 24K urls per day (for the same site). How? The API limit is 2K urls per day *per property* so ha, Glenn Gabe on Twitter
There’s no general answer for that. Usually the issues are more about content getting indexed at all. Google deals fairly well with crufty HTML. And for support-content, it’s often not for competitive queries, so it’s less a matter of SEO once it’s indexe, John Mueller on Twitter
What could go wrong with automation AI reviews, well here is an embarrassing example of that., Ben Fisher on Twitter
Bing Chat announced the latest improvements yesterday, including Image Creator for all, the ability to pick up a conversation in the sidebar where you left off (moving from chat to sidebar), extended the max length of chats, ad, Glenn Gabe on Twitter
One thing I recommend is to focus on how you want things displayed. Google only shows one how-to in search. If you specify two, how would it even work? If there’s no “UI-treatment” available, then you don’t achieve much with the markup, even if Google acc, John Mueller on Mastodon
Search Engine Land Stories:
The latest jobs in search marketing
Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads
21 best ChatGPT alternatives
How SEOs can embrace AI-powered search
How to create review content that’s helpful for users and Google
Google search quality raters shift focus to chatbot response rating
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Google to sunset 4 attribution models in Ads and Analytics
Has AI changed SEO for better or worse?
Entity SEO: The definitive guide
Why next year’s SEO results depend on your SEO work this year
Other Great Search Stories:
Analytics
Enhanced Measurement GA4 – Easy User Activity Tracking, Data Driven U
New advanced Google Career Certificates in data analytics, Google Blog
Industry & Business
A look at how we’re building more sustainable hardware, Google Blog
Google and Amazon Struggle to Lay Off Workers in Europe, Bloomberg
In A.I. Race, Microsoft and Google Choose Speed Over Caution, New York Times
Prefab Building Maker Says Competitor Manipulated Google Search, Bloomberg
A.I., ChatGPT critics and boosters descend on Washington, Washington Post
Baidu sues app developers and Apple over fake Ernie bot app on App Store, Mint
Former Google CEO Rejects AI Research Pause Over China Fears, Bloomberg
Microsoft’s complex bet on OpenAI brings potential and uncertainty, CNBC
OpenAI Threatened With Lawsuit Over ChatGPT Defamation, Futurism
Links & Content Marketing
6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday, Moz
Local & Maps
3-Star Reviews Result In A -70% Decrease In Trust [Data Study], Go Fish Digital
What is the Google Common Knowledge Project?, Android Police
How to use Google Maps Live View features, Android Central
Unleashing the Power of Google Business Profile Service Justifications for Maximum Impact, Sterling Sky Inc
Mobile & Voice
Google Play will require that all apps let users delete account data, 9to5Google
How to check active routines on a Google Assistant device, 9to5Google
Google warning Nest Hub owners that games are going away, 9to5Google
SEO
Content Pruning SEO: How to Resolve Cannibalization & Improve Quality, The Gray
Search Movement, Viral PR and SEO, Amazon Theaters, Near Media
How to do on-page SEO: A guide for SMBs | Lazarina Stoy, Wix SEO Hub
How to Migrate Your Site Without Losing SEO Value, Merkle
“Indexed, Not Submitted In Sitemap” Is Now “Indexed” In “Unsubmitted Pages Only”, SEOSLY
The BIG List of SEO Testing Ideas, Logan Bryant
Healthline’s Content Anatomy: 5 SEO Insights to Learn From, Ahrefs
International SEO Strategies in 2023: SEOs Share Their Thoughts, Level343
PPC
Google Chrome’s Cookie Will Be Replaced by ‘Privacy Sandbox’, Gizmodo
[Solution] Can’t Connect GMC Sub Account With Shopify Google Channel App, FeedArmy
Using Google Ads for Full-funnel Marketing, Practical Ecommerce
Search Features
Bing Preview Release Notes: Performance Improvements on Microsoft Edge and Bing, Bing Search Blog
Other Search
5 Google Chrome tips to organize your browser, Google Blog
Pre-trained Gaussian processes for Bayesian optimization, Google AI Blog
Behind the curtain: what it feels like to work in AI right now, Nathan Lambert
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