Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Publisher Center removes the ability to add publications manually. Google is testing placing the snippet date next to the URL. Google now shows IP ranges for user-triggered fetchers. Google Ads has a new warning for low keyword quality. Google and Microsoft impress with earnings reports. And I posted the weekly SEO video recap. Also, I am offline Monday and Tuesday for the last days of Passover.
Search Engine Roundtable Stories:
Google Publisher Center No Longer Allows Adding Publications
Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google’s algorithms decide to.
Google's core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations…
Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers
Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch.
Google Ads Diagnostic Tool Low Keyword Quality Warning
Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score is not used in the auction.
Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.
Google Tests Placing The Snippet Date Next To URL
Google is testing placing the date in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet’s description section.
Google Brown Leather Sofa With Green Shrub Arch
I am not sure what this room is, but there is this fancy brown leather sofa in a room with a green arched shrubbery background with a Google logo on it. This is in the Google Dublin office.
Other Great Search Threads:
As an aside – the 15mb limit is for the HTML file, not for the JS / images / API / rendering, etc., John Mueller on X
Search indexes the page’s content, so if you want search to understand something about what you’re doing on the page, then put it in the content., John Mueller on X
The man who killed Google Search?, Hacker News
This is a known issue, you can read about why and when it happens in our docs, Daniel Waisberg on X
It’s normal for not everything to be indexed all the time – and sometimes things get dropped from indexing, for example, if they’re not up to par., John Mueller on X
Search Engine Land Stories:
Google Publisher Center to stop allowing you to add publications
Meta ad revenue jumps 27% in Q1 2024
What should the title tag length be in 2024?
Perplexity AI: Exploring AI-powered search beyond Google
Is optimizing for one specific keyword an outdated SEO practice?
Other Great Search Stories:
Analytics
What is a Customer Data Platform (CDP) & How to Use One, Measure Minds Group
Why you should NOT use the OneTrust GTM template (until these issues are fixed), MeasureMinds
Industry & Business
Exclusive: Google rival Tuta complains to EU tech regulators about de-ranking, Reuters
New research on generative AI and the economy, Google Blog
Q1 earnings call: CEO’s remarks, Google Blog
Google I/O 2024 schedule is here, expect Android 15 and more, Android Police
Russia’s Yandex reports Q1 revenue rise as market awaits spin-off news, Reuters
Links & Content Marketing
A Step-by-Step Guide To Building an Impactful Content Dashboard, Content Marketing Institute
Dynamic Content: Definition, Examples & Implementation Tips, Semrush
Local & Maps
7 hidden Google Maps features and how to use them, QZ
Google Maps on iPhone may finally get this useful navigation feature, Tom’s Guide
Mobile & Voice
Gemini now supports Android 10, expanding to older devices, 9to5Google
Is Apple going to take over your home with a Google-powered robot?, PhoneArena
Wear OS 5 coming this year shows Google is finally hitting its stride with smartwatches, Android Central
SEO
Gemini for Social Posts: Game Edition, Search Off the Record
Google’s New Infini-Attention And SEO, Search Engine Journal
New SERP Feature: Shop deals Analysis, Nozzle
Surviving the March 2024 Google core update, Yoast
Understanding the Google Update: What Happened to Mountain Weekly News?, Mountain Weekly News
Level Up Your Local SEO Pitches, BrightLocal
PPC
Policy update: Brazil Political Content, Google Merchant Center Help
Update on the plan for phase-out of third-party cookies on Chrome, Privacy Sandbox
What PPC Management Is & How to Get Started, Semrush
Which Google Shopping Feed Provider Is Best?, ZATO Marketing
Can’t Add Shipping Details In Google Merchant Center Next When Connected Using The Shopify Google & Youtube App, FeedArmy
Search Features
Google displays AI-content within search results for the first time, SISTRIX
Other Search
How AI can enhance customer service, Google Blog
Feedback:
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