In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile listing for a couple of months and then eventually stop working altogether. Well, March 1st came and went and the Google Business Profiles websites still work.

Will Scott posted on X that his website that he built on this platform still works just fine. Also, several others posted about this in the Local Search Forum.

The URL of Will’s Business Profile website is https://business.google.com/website/search-influence and it currently still works.

Now the rumor is that Google will do these redirects starting in mid-March, not March 1st. So we will see…

Honestly, I am really not too upset about these Business Profile sites going away…

As a reminder, Google’s announcement read:

Forum discussion at X and Local Search Forum.