Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space.

Corey posted about this on X he wrote, “big change coming to LSA.” He said he spoke to his ad representative and Google who told him “there’s a new verification process about to roll out and if you don’t verify within 60 days you get kicked out.”

He has no details but he wrote how he stumbled upon it:

Jason Brown shared this screenshot of an email from the Google Ads team that he thinks is related to this.

Here is what the email says fully:

Forum discussion at X.

Update: The email is now going out to more advertisers: