Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing will show you which doctor reviewed the content and even link you to their LinkedIn profile.

I am not sure when this went live in Microsoft Bing, but it is neat and I can replicate it for all medically related queries. Shameem Adhikarath notified me of this on Twitter but here are some screenshots of this:

* [headache]:

* [foot pain]:

Here is a videocast made by Shameem:

These tend to drive you into the MSN health hub but I do find this approach interesting.

Imagine if Google promoted specific medical doctors for health-related queries in such a big way…

Forum discussion at Twitter.