Burberry is one of the few, as far as I know, that currently show 3D images in the Google search results. Remember last May, Google announced 3D image support, with AR features? It showed a demo of it in the live results. Well, now Burberry is live with them for some of its products.
Essential Retail first covered this saying “Burberry has launched a new augmented reality (AR) shopping tool, linked to Google search technology.”
Glenn Gabe found examples of this in the search results, the “view in 3D” button:
Here is the bag on my office desk:
They make shoes also:
Here is the markup for this from the old slides Google shared:
I am not sure if this is still valid.
I assume Burberry is in some sort of beta pilot.
Forum discussion at Twitter.